THE Director-General of the Nigerian Tourism Development Corporation, (NTDC), Mr. Folorunsho Coker has expressed his commitment to partner with the Association of Nigerian Journalists and Writers of Tourism (ANJET) in order to achieve a redefinition of the tourism sector to bring about economic growth and development in the country.
He said this while addressing members of ANJET led by the Association’s President, Mr. Andrew Okungbowa, who paid a courtesy visit at the Corporation’s headquarters on Abuja on Thursday.
The NTDC Chief emphasized that Journalism is key to the marketing and promotion of Domestic Tourism product .
‘’I urge Journalists to pay sustained attention to the coverage of ideas, policies, activities and events in tourism that contributes positively to the development of tourism that contributes positively to the development of tourism industry in the country”.
Coker noted that NTDC is the driving force of the national tourism agenda for a sustainable tourism industry in Nigeria.
“The domestic tourism market can yield revenue and jobs if packaged properly, he said.
Mr. Okungbowa who earlier in his speech congratulated the Director General on his new appointment also expressed gratitude for affording the group the rare opportunity to air their position on the current state of affairs in the tourism industry.
In his speech, he said, “tourism remains a veritable industry for developing the country on all fronts because of its multiplier effects and the fact that it is the largest employer of labour.
On behalf of ANJET, he pledged to support the Corporation in the promotion of domestic tourism which is the bedrock for economic development using journalism as tool for promotion of tourism activities in the country.
He stressed, “we will offer our unalloyed support and partnership with you in the promotion of domestic tourism which is a veritable tool for global packaging and rebranding of Nigeria’s Tourism in line with the United Nations World Tourism Organization (UNWTO) uniformity of standards and best practices.”
He further urged the DG to continue the good work he has embarked upon and not relent no matter the challenges stating that “tourism is not paved of gold rather it is of rough diamond and crucible but it offers exciting time and challenges because of the opportunities and the rewards that come with them”.
“Sir, your passion and drive for domestic tourism development of this nation is very commendable, we believe that the remarkable milestone you achieved in Lagos State would be replicated in this sector”, he said.
He added, “the county’s tourism policy needs to be studied, digested and adequately distilled because it is from such policy that the basic blueprint will be based and where no one exists, their efforts should be made in the near future to put one in place”.
Responding to the issue of the provision of comprehensive and standard tourism calendar, Mrs, Fibi Ikilama, the Director of Marketing and Promotion of the Corporation said, “the Corporation is already collating date of festivals in various localities in Nigeria and other tourism activities to be used as a tool for stimulating domestic tourism.”
Also speaking, Mr. Okorie Uguru, a delegate of the ANJET in his submission called for a good communication ties be established between the Corporation and the media for a strong cordial relationship to drive the industry forward.
In his reactions, the DG lauded the efforts of the tourism writers and said that his administration is ready to collaborate with the media to be able to redefine the tourism sector.
“Everything anchors on Domestic Tourism but the media is key to project the mission and vision of the Corporation positively to the world, there is a need for our media partners to follow their professional ethics in coverage of the industry and the activities of the Corporation and projection of the nation’s multi-fascinating cultural heritage, festivals, attractions, cuisines, scenic views, hills, lakes, mountains and others should be our major focus”, he stressed.
Coker noted that the Corporation has partnered with major stakeholders in the industry and other relevant agencies especially on statistics.
“The tourism sector cannot function well without accurate data , NTDC in collaboration with relevant government agencies such as Nigeria Immigration service (NIS), Central Bank of Nigeria (CBN), Airlines and hotels will build a data bank which will aid planning and budget”.
The DG also used the opportunity to commend the initiative of ANJET, appreciating their support towards the Corporation in the achievement of its set goals and objectives and the tourism sector in general. He further emphasized the need for the media to practice developmental journalism focused on projection of positive images of Nigeria predominantly to the world, which would encourage Foreign Direct Investment in the country.
Ori- Oke Mokola, For The Records | By Toye Arulogun
The city of Ibadan is being saturated with billboards of “Ori Oke Mokola” transformation by Goldberg, one of the lager brands from the stable of Nigerian Breweries Plc. On the A frame boards which can be sighted in some locations is the picture of Governor Seyi Makinde proudly displayed amidst the text announcing the transformation of the “tarmac” on the open space of the car park of the Cultural Centre.
For the records, the Goldberg Village which was the brand name of the proposed reconfigured recreational space called Ori Oke Mokola was a Nigerian Breweries proposal approved by Late Governor Abiola Ajimobi as recommended by the Oyo State Ministry of Information Culture and Tourism at the twilight of the unprecedented second term of the Koseleri Governor.
The transformation of Ori-Oke Mokola was to be at no cost to the Oyo State Governor while Nigerian Breweries bears the full cost of the makeover of the popular joint.
If Nigerian Breweries has completed the project at cost to the company, why the overt celebration with GSM’s picture on a project initiated by the Ajimobi government or is Nigerian Breweries playing to the gallery?
If so, the corporate giant and its Dutch headquarters need a review of its corporate social responsibility policy and steer clear of local politics.
For the records again, the Akala administration started the dualisation of Queen Elizabeth road while the Ajimobi government completed it, yet you would never find it in any compilation or compendium on the many achievements of the only government with a two term mandate in Oyo State.
Government truly is a continuum but credit should be given to whom it is due, especially when it has not cost the borrowing government of Governor Seyi Makinde a dime, except the signature of the immediate past governor of Oyo State….unless a fresh proposal and approval happened. And even then…..
Immediate Past Commissioner for Information, Culture & Tourism,
The untold story of legendary Obadoke Aare Latoosa | By Arowolo-Are Jubril
Like many other Ibadan war lords and rulers, Mohammad Obadoke Aare Latoosa was a native of Ilora, near Oyo. His father was Ore Orisa Oyatoosa while the mother bored Oyatooki. Both were river goddess worshippers.
Being young and adventurous, Obadoke left his parents’ Bantu house of Okutuoje compound at Ilora for Ibadan in search of greener pastures.
Although, an altercation with a prominent Oyo ruler was said to have prompted this move.
On his arrival in Ibadan, Obadoke settled at a place around Oniyanrin-Nalende axis ( in the present Ibadan North Local Government), where he engaged in palm wine selling.
Obadoke was reputed to be versed in the knowledge of palm tree planting that he could tell the harvest period and profits with faultless precision!
Then, his palm wine selling exploits connected him with Beyioku Akere one of the promising warriors in Ibadan land. Akere later introduced him to Ogunmola who held the title of Bada under Iba Oluyole during the period.
During their meeting, Obadoke Oyatoosa’s bravery, confidence and war situation exploits impressed Ogunmola and he drafted Oyatoosa into his private army for which he later became the captain.
In the bid to have Obadoke Oyatoosa closer to him, Ogunmola settled him at a hill top which was then a dreaded forest that harbored a dangerous human eating lion! The choice of the hill top (now Oke Aare) was not particularly the making of Ogunmola who thought Obadoke could not survive the deadly animal. But Oyatoosa opted to settle in, regardless of any kind of threats!
However, within the next few days, Obadoke caught the lion alive and took it on his shoulder to Ogunmola who was dazed with Oyatoosa’s bravery.
It’s interesting to know that Obadoke cut off the lion’s head and adopted it as one of his symbols of authority!
Having settled well at Oke Aare, he got married to Osubunmi, Ibeji and Moriola in succession but the unions were fruitless until after about 16 years when he had Sanusi as the first child. This happened after reverted to Islam and he believed that the change in religion influenced the birth of his son. There after, Obadoke adopted the name ‘Mohammad’ (Momodu in Yoruba pronunciation), with the aid of the then Emir of Ilorin, Abdul Salam who had earlier conquered Katunga, the capital of Old Oyo Empire with the fall of Afonja.
Since then, Mohammad Obadoke Oyatoosa never looked back. He was fully involved in many territorial conquests as the captain of Ogunmola’s private army from where he rose through the ranks until he got the ultimate title: Aare Onakakanfo of Yoruba land.
He started on the leadership line with the title of Are-Ago Balogun during the reign of Baale Oyesile Olugbode, (1851-1864), Otun Seriki during the time of Bashorun Ogunmola, (1865-1867) and Otun Balogun during the short reigns of Balogun Beyioku Akere (1867-1870), and Baale Orowusi Awarun Ososo (1870-1871). Akere as the Balogun during the reign of Bashorun Ogunmola was to assume the Baale position after Ogunmola’s demise but he, (Akere) deferred it until after he must have won Oke Ogun war. Although, Akere won but he died after his victorious return and few days to his installation.
To be continued…
Arowolo-Are Jubril, journalist and media consultant, sent this piece from Ibadan, Oyo state.
Ibadan 125 room-Irefin Palace to rival London’s Buckingham Palace, Oyo govt. boasts
Oyo State government has disclosed that the historical Irefin Palace in Ibadan has been positioned to rival the Buckingham Palace in the United Kingdom as the State has entered into agreement with private partners to promote notable tourist sites.
The State Commissioner for Information, Culture and Tourism, Dr. Wasiu Olatubosun stated this recently while playing host to the Irefin Royal Family of Ibadan at his office.
The family held an historical significance of being the descendants of Oba Onirefin who built the biggest palace of 125 rooms in the history of Yorubaland, during his reign between 1912 to 1914.
Late Oba Onirefin was noted for his philanthropic efforts, especially in promotion of education as he was said to be the highest donor to the establishment of the popular Ibadan Grammar School where he donated 100 pounds and the land upon which the school was built.
Olatubosun boasted that the Seyi Makinde led government has turned away from the old style of neglecting tourism as a means of generating internal revenue and has adopted the public-private-partnership model to develop and promote major tourist sites in the State.
“We want to work with the Irefin Royal Family to bring more attention to the tourism potential of the palace and the significance of it to humanity, the palace is not just a structure, it symbolizes love, it symbolizes philanthropy.
“The late Oba Onirefin was a giver and lover of educational development, that is why the State government will support the family to promote the palace to be as famous as the Buckingham Palace in the United Kingdom, look at the number of people that troop to the U.K to see the palace among other sites, it will generate goodwill for the government and promote the tourism industry in the State.”
The leader of the family who doubled as the Coordinator of the Irefin Historical Palace Foundation, Prince Omokayode Ayinla Irefin said the family was happy with the stride of Oyo State government towards promoting the tourism sector in the State.
Omokayode said the Irefin Palace Heritage Tourism Development Foundation has entered into agreement with a foreign partner to train youths that are interested in tourism and send them abroad for the practical aspect of the job.
He, however called on other notable families in the State with historical potentials to emulate the Irefin Tourism foundation so as to diversify the State’s economy and gain more from foreign input into tourism.
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