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Lagos female taxi drivers’ special ways of attracting passengers

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Smartly pulling over her Toyota Sienna space bus at a corner of the busy road with the type of precision capable of leaving even the most experienced of drivers drooling with envy that morning, Ronke Opemipo betrayed her tender and beautiful feminine attributes. Beaming with smiles as she exchanged pleasantries with familiar faces around the area, the 35-year-old lady has settled very well into her new terrain since first hitting the place about six months ago. One of a growing number of female taxi drivers now plying the Ikeja-under-bridge to Shoprite-Alausa-Express route in Lagos, ferrying dozens of passengers daily, Opemipo, through diligence and hard work, has wormed herself into the hearts of many in the capital. Every morning, from as early as 7:00am, the Ondo native hits the axis all the way from Iyana-Ipaja, a densely populated part of the metropolis, where she resides. Moving seven passengers at a time between both ends of her usual route, the single mother endures several energy-sapping hours in traffic, retiring home at about 5:00pm in preparation for another day of work.

“The job is not for lazy people,” Opemipo said as our correspondent struck a friendly chat with her. “Being a single mother, it is more difficult because I have to wake up very early each morning to prepare my daughter for school before setting out for the day’s business. It has not been easy but I am coping through the mercies of God,” she added, before flashing a warm smile.

A former staff at an insurance firm in the Surulere area of Lagos, the 35-year-old’s journey into the business of taxi driving began early this year after being shown the exit door by her employers last October – at the height of the worst economic recession to hit the country in nearly over two decades. Working more than four years with the company and contributing significantly to its growth through the types of clients she brought in, Opemipo and over 200 others were laid off by the organisation across the country immediately the economy nosedived, affecting everything all around it. After searching for a suitable job for several months without luck, a neighbour mooted an idea to her. Six months after, she is happy to have heeded the call.

“Being laid off all of a sudden by an organisation you’ve worked very hard for could be very painful,” she said. “Throughout my time with the insurance firm, I put in my best to ensure that I meet set targets but immediately the economy became rough, all of those did not matter again. We were shown the door.

“So after spending weeks and in fact months looking for a job that befits my status and also thinking of what business to go into, a neighbour encouraged me to go into private taxi business since I had a good vehicle. He told me that rather than remaining at home doing nothing at the time, I could make some good money for myself by going into the vocation. It sounded so awkward at first but after some time, I decided to give it a try after speaking with a few friends, who told me that they knew women driving taxis and that they were making some good money from it.

“I was very nervous and shy at the beginning but after seeing the ease with which other ladies in the vocation carried out their duties, I felt more confident of myself and got used to the job as time progressed. It has not been easy operating in this axis especially with all the traffic and agberos around; over time I have been able to understand everything about taxi business. I have had no reason to regret my decision so far,” she said.

In a job dominated by men, making a way in one of Lagos’ most ‘chaotic’ bus stops and transport routes has not been easy. But like most female taxi drivers, who ply the axis, Opemipo has found new and interesting ways to win passengers to herself and ensure the bucks keep rolling in. Revealing some of the strategies she adopts to remain popular among passengers in this part of the city, she said that being distinct is the secret of her success so far in the business.

“Even though I am a woman and would naturally get some form of sympathy from commuters, I make sure I dress well all the time because appearance goes a long way too in any business.

“Also, I ensure that my vehicle, both inside and outside is very neat whenever I am on the road. As a result of this, a lot of passengers would even prefer to wait for my turn to load because they like the way I operate.

“Apart from the little stress associated with driving in traffic, it has not been a bad experience for me because there is no day that I take my car out that I don’t go back home with at least N10, 000. I work only on weekdays so that I can have enough time for myself and my daughter. I love the job because it allows me to be in control of my time,” she said.

During a visit to Ikeja earlier in the week, our correspondent observed how more young women have now embraced taxi driving for a living. Like 35-year-old Opemipo, many in this category came into the vocation after losing their paid employments in established companies in different parts of the city and beyond. Rather than pounding the streets of Lagos looking for another ‘white collar’ job with their educational qualification, this category of women, who were fortunate to own good cars, decided using them to make a way for themselves. Apart from going home with decent amounts of money at the end of each day, the opportunities offered by the job, especially meeting new and exciting people every day, has been endless for operators.

Francisca Iwu, a former staff with a cosmectic producing firm at the Yaba area of the city, told Saturday PUNCH that since coming into the business four months ago, things have improved significantly for her despite losing her father within the period. She revealed that to attract decent passengers to herself, she not only dresses well and keeps her car clean but also ensures that the inside of the vehicle smells nice. She sprays the car with sweet smelling air freshner and plays good music inside for her passengers to enjoy.

According to her, most passengers want to enjoy their rides as much as possible regardless of the distance and to make them look out for her; she has adopted this special tactics to remain popular among commuters around the Ikeja area of Lagos.

“It is not as if people won’t board your vehicle if you don’t keep it clean regularly or make the inside look and smell good. To give them value for their cash and also ensure they look forward to being your passenger again, you just have to up your game.

“Even though I came into the job by ‘accident’, I am enjoying it by the day. The agberos combined with the menace of police officers and other law enforcement officials can sometimes be very frustrating but then, once you understand the terrain quite well, it becomes easy.

“From the money I make hustling here, I ensure that my car is in good condition always. Then I also put on the air conditioner from time to time depending on the temperature of the day, so especially at afternoons, passengers would almost scramble to board my vehicle because of this fact. The friendly air and good music I offer is a big thrill for these commuters. This is the only way women like us can compete favourably with the men here,” she said.

Apart from Opemipo and Iwu, our correspondent also observed the presence of over five other female taxi drivers plying the Ikeja-under-bridge to Shoprite-Alausa-Express route during the visit to the area in the course of the week. Besides operating with cars far neater than their male counterparts, the women also dressed well and appeared friendlier. In diction and mannerism, they were quite different from the males here, it was also observed.

“The fact that I am working as a female taxi driver here now doesn’t mean that I should appear tattered and unkempt. As far as I am concerned, this is my job now and I must do it with all my heart because after all, there is dignity in labour.

“Since I have been operating here for the past five months, a lot of encouragement has come in from passengers. Many of them like the way I appear and take care of my vehicle and they give me tips and other types of gifts just to show their appreciation. For me, this brings a special feeling and makes me want to provide better service for my passengers,” Bimpe Adegoke, another female taxi driver plying the route, told Saturday PUNCH.

But while Ikeja appears to be a popular operating hub for many young women now into taxi business in Lagos after losing their jobs due to the mass sacking that greeted the country in recent time as a result of the troubled state of the national economy, in other parts of the city more ladies are also finding new lives through the vocation these days.

For example, Olateju Adegboyega, a native of Osogbo in Osun State appears to have found a way after leaving her former telecommunications job. Months of fruitless search for a new one led her to signing up as one of a growing number of female drivers on leading transport platform, Taxify. Four months after ferrying passengers to all corners of Lagos, she told Saturday PUNCH that the experience has been a mixed bunch.

“Operating a taxi in Lagos can be very hectic especially when there is traffic. When I started, it was quite tough for me but as time went on, I became used to the situation.

“Personally I like driving but I came on the Taxify platform because I didn’t have what to do at some point after leaving my previous job. The fact that I owned a car afforded me the opportunity to easily make up my mind about this. Even though so many people tried to discourage me, because I knew where I was going, I decided to do this.

“Initially I was a bit shy but because I was the owner of the vehicle, that gave me some confidence and eventually I loosened up. But then as a person I have also adopted strategies to serve my passengers better. For instance, once they board my vehicle, I strike an interesting conversation with them to liven things up. Some could be having a bad day, so I try first of all to know their state of mind before choosing how best to begin a conversation. At the end of the trip, I’d realise that I had added value to the person’s life and a lot of times we become friends through that means. I do all I can to make every trip exciting and memorable for my passengers,” she said.

But that friendly disposition hasn’t come without a price. According to the 37-year-old mother of three, some male passengers have sometimes crossed the line by demanding for a love relationship.

“The request for relationship from some male passengers is what we deal with almost every day but like an adult, I have learnt how to handle that very well.

“Due to the fact that each driver’s contact phone numbers is on the Taxify app, it’s easy for mischievous people to use that to begin to pester you unnecessarily. Immediately I let such people know that I am married, they back off. It’s just wisdom one requires to handle such,” she said.

However, unlike many female taxi drivers, who came into the vocation after losing their jobs, Voke Ejenavi started moving passengers to different parts of Lagos with her car via the Taxify platform after failing to find a ‘white collar’ job upon graduation from the university. Seeing the opportunities inherent in the business, the young lady continued with her taxi operations even after finally landing a job with a big company on the island part of Lagos, driving passengers around after the close of work and at weekends. Though the demand of her new job consumes much of her time these days and forced her to mellow down, the dark-complexioned lady told Saturday PUNCH that running a taxi service has been a blessing for her.

“The job I do presently with a multinational company came through a passenger I once drove in the earliest days of my taxi operations,” she said smiling. “I searched for a job everywhere upon graduating from university and after going without success for a while, I decided to give commercial driving a try since I already had a car.

“My parents were quite supportive even though it took a lot of convincing for them to finally allow me do this. When I started, the responses I got made it even more exciting for me because people would always tell me that I was the first female taxi driver to have carried them. A lot of times in the course of a particular trip, I would ask the passengers if they were okay, if the temperature of the air conditioner was good for them, if there was anything I could do to make them more comfortable. They probably had never seen this level of care before from a taxi driver especially a woman and they became excited about this. I made a lot of friends through the way I attended to passengers and that drew more of them to me.

“However, because my new job is very demanding, I have stopped for a while. But the experience is something I’ll always relish.,” she added.

Even though there have been fears in recent times over the safety of taxi drivers in Lagos especially following rising attacks on them by passengers with sinister motives, many of the females in the business like Adegboyega told Saturday PUNCH that they were not scared but ready to surmount every hurdle in their quest to earn decent livings behind the wheels in one of Nigeria’s most populated and busiest cities – Lagos.

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Metro

Two die as speeding truck, bus collide on Sagamu-Ore Expressway

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Two persons lost their lives while two others escaped unhurt in a road crash involving a truck and a commercial bus at Ogbere Junction along the Ogbere/J4 corridor of the Sagamu/Ore Expressway in Ogun State on Thursday.

The Federal Road Safety Corps said the accident occurred around 5:10 a.m.

The Ogun State Sector Command Public Relations Officer, Afolabi Odunsi, disclosed this in a statement on Thursday, noting that the crash involved a white Mack truck with registration number ABC 660 XC and an orange Peugeot J5 bus with an unknown registration number.

Odunsi said four adult male occupants were involved in the accident, adding that two of them died while the other two escaped without injuries.

He attributed the crash to route violation and excessive speeding.

According to him, the impact of the collision caused the Peugeot J5 bus to burst into flames, leaving its front section completely burnt.

He added that FRSC rescue operatives arrived at the scene within two minutes of receiving the distress call and immediately began rescue and traffic management operations to prevent further accidents.

“Officials diverted traffic to an alternative carriageway to minimise congestion while efforts were made to clear the wreckage from the road,” Odunsi said.

He added that officers of the Nigeria Police Motor Traffic Division, Ogbere Division, evacuated the bodies of the deceased and deposited them at a nearby mortuary.

Reacting to the tragedy, the Ogun State Sector Commander, Corps Commander Oludare Ogunjobi, sympathised with the bereaved families and urged motorists to obey traffic rules to avoid needless loss of lives.

He warned drivers against speeding and route violations, especially during periods of poor visibility and on wet roads, stressing that reckless driving remains one of the leading causes of fatal road crashes across the country.

The FRSC also reaffirmed its commitment to ensuring safer highways through sustained enforcement of traffic laws, public enlightenment campaigns and prompt emergency response to road crashes.

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Bode Market Fire Heartbreaking, Oseni Sympathises with Victims, Seeks Urgent Relief

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The All Progressives Congress (APC) Senatorial Candidate for Oyo South Senatorial District, Hon. Aderemi Oseni, has expressed profound sympathy with traders affected by the devastating fire that ravaged the Bode Traditional Herbs and Other Products Market, popularly known as Iso Alagbo, in Ibadan South-West Local Government Area of Oyo State.

‎The inferno, which broke out overnight into Friday, swept through the bustling market, destroying shops, traditional herbs, medicinal products and other valuable goods worth millions of naira. By daybreak, many traders were left in tears as the fire reduced years of hard work, sacrifice and lifelong investments to ashes.

‎In a statement issued on Friday by his Media Aide, Idowu Ayodele, Oseni, who represents Ibarapa East/Ido Federal Constituency in the House of Representatives and serves as Chairman of the House Committee on Federal Roads Maintenance Agency (FERMA), described the incident as heartbreaking, saying the tragedy had dealt a devastating blow to hardworking men and women whose livelihoods depend on the market.

‎”I received the news of the fire with a heavy heart. My thoughts and prayers are with every trader and family affected by this unfortunate incident. It is deeply painful to imagine that years of dedication, sacrifice and investment could be wiped away within a few hours.

‎”This is more than the destruction of shops and goods. It is the loss of livelihoods, the disruption of family income and the uncertainty of tomorrow for many hardworking people who depend on their businesses for survival. I sincerely share in their pain during this difficult time.

‎”I can only imagine the emotional trauma many of the victims are going through. For many of them, the market is not just a place of business; it is the source of livelihood that sustains their families and secures their future.”, the statement party read.

‎Oseni appealed to the Oyo State Government, the National Emergency Management Agency (NEMA), the Oyo State Emergency Management Agency (SEMA), corporate organisations, philanthropists and other well-meaning Nigerians to urgently come to the aid of the affected traders with financial assistance, relief materials and other forms of support to help them rebuild their businesses.

‎”This is a moment for compassion and collective responsibility. I urge governments at all levels, intervention agencies, corporate organisations and kind-hearted Nigerians to extend a helping hand to these traders. A timely intervention will not only help them rebuild their businesses but will also restore hope to families whose means of livelihood have been suddenly taken away.

‎”Together, we can help these hardworking men and women rise again. I am confident that with the support of government and compassionate Nigerians, they will overcome this painful setback and rebuild stronger”, it added.

‎He prayed that God would comfort the victims, strengthen them to bear the painful losses and grant them the courage to rebuild their lives.

‎”I pray that Almighty God restores the losses of every affected trader, grants them renewed strength and opens doors of greater opportunities for them. May He comfort every family affected by this unfortunate incident and protect our markets from such devastating disasters in the future.”

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Tragedy strikes Lagos-Ibadan Expressway: Five die, eight injured in fiery multiple crash

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It was a night of sorrow and devastation in Ibadan, the Oyo State capital, as a horrific multiple-vehicle crash along the Ibadan axis of the Lagos-Ibadan Expressway claimed at least five lives and left eight others injured in a fiery chain collision involving trucks, tankers, and smaller vehicles.

The accident occurred at about 10:00 p.m. on Friday around the Satguru Maharaji Ji Village axis, just before the Ibadan Toll Gate, throwing the busy highway into chaos as flames and thick smoke engulfed the scene.

The crash involved six trucks, including gas tankers and trailer units, two Toyota Hilux vans, and two cars, according to emergency officials who described it as one of the most severe road accidents in recent times on the corridor.

Eyewitnesses said the tragedy began when one of the trucks reportedly suffered brake failure and rammed into another vehicle ahead of it, triggering a chain reaction that quickly escalated into a multi-vehicle inferno.

In moments, several vehicles were trapped in the blaze, while terrified motorists and bystanders watched helplessly as the fire spread across the expressway.

Eight persons were rescued alive with varying degrees of injuries and were immediately rushed to nearby hospitals for urgent medical attention.
Confirming the incident, the Chairman of the Oyo State Fire Service, Maroof Akinwande, said the crash was caused by brake failure which spiralled into a massive fire outbreak.

“Upon arrival, we discovered that the accident involved six trucks (gas tankers and trailer trucks) and two cars, resulting in a fire outbreak,” he said.

“Five persons were recovered dead, while eight others were rescued and handed over to the team of the Federal Road Safety Corps led by SRC Adegbite from Toll Gate, Ibadan, for further medical attention at the nearest hospital.”

Firefighters eventually brought the inferno under control after hours of operation, while security operatives and traffic officials worked to clear wreckage and restore movement on the busy expressway.

Normalcy has since returned to the road, but the tragedy has left behind a grim reminder of the dangers of mechanical failure and unsafe haulage on Nigeria’s busiest highway.

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