A pioneer quick service restaurant brand with national presence, a change agent and innovation lead in the quick service restaurant business in Nigeria, Mr Bigg’s has opened a new outlet in Ibadan, the Oyo state capital.
The highly successful Quick Service Restaurant, United African Company (UAC) brand, Mr Bigg’s on Thursday expanded its services to Challenge axis with a more promising experience for it’s highly loyal customers.
Owned by renowned astute businessman, Mr Femi Babalola, Mr Biggs restaurant, is simply exquisite with a state of the art finishing. The ambience speaks of quality and seemingly difficult to believe this is located on admiralty Challenge road, Ibadan. It’s set to be so affordable with a jaw dropping menu and excellent customer service that is of global standard.
The Managing Executive of UAC restaurants, Mrs Joan Ihekwaba noted at the opening that the outlet was to meet the food needs of the teeming population of the people of Challenge with its array of great meal offering ranging from local delicacies like Amala, Gbegiri and Ewedu that appeals to the indigenes of the town and a popular local dish to continental meals like rice meals of fried, Jollof, Chinese and coconut variants that appeals to the general consumer profile of the brand.
Mrs Ihekwaba, also added that as a leader in innovation, Mr Bigg’s has set the pace again in responding to consumers need for a modern day restaurant that accommodates consumers’ needs in whatever sphere of life and the Challenge is in the middle of birthing of this new concept
According to her, “the birth of this iconic brand has opened up new possibilities for the teeming populations of Challenge and beyond to enjoy the vast array of meals rooted in the rich heritage of the Mr Bigg’s brand. Mr Bigg’s in challenge is built with the latest brand -build design, contemporary in all ramifications and adorned to suit the lifestyle and taste of the Mr Bigg’s consumer target – Youths and Young adults.
” It is worthy to note that the new design is the new direction for Mr Bigg’s. This means that going forward, the market will be experiencing same look and feel as this across the various touch points where Mr Bigg’s will be built. The aesthetic of the furniture’s, and ambience setting from its drop-lights, shades of light, customer friendly signs, counter topography and meal arrangement all gives credence to the all – new and contemporary look of the restaurant vis- a- vis what is obtainable outside the country. Its a best in class restaurant look and feel”, she maintained.
Remarking, the owner of the Mr. Bigg’s franchise in Challenge, Mr Femi Babalola averred that the strategic location of the outlet, corporate governance and the quality service to be offered by the outlet will set it apart from its major competitors. Babalola stressed that the experience he has acquired over the years, commitment and the level of investment in the restaurants will motivate him to ensure that quality service is sustained in the outlet.
He, however maintained that the convenience of the outlet will continue to give Mr. Bigg’s Challenge an edge over its competitors in the area.
The event, had in attendance, Oyo state Commissioner for Information, Culture and Tourism, Mr Toye Arulogun, Prof. Kabiru Adeyemo, Vice Chancellor, Lead City University, Corporate Affairs Manager, Oodu Group of Company, Mr Victor Ayetoro and executives of UAC resturants amongst others
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