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Top 50 Brands: Dangote Now the Most Valuable Brand in Nigeria

Nigeria’s Dangote has emerged the most valuable brand among the top 50 brands in Nigeria for 2018 which were unveiled at the weekend in Lagos.
This is coming barely three months after the brand was adjudged the most admired brand of African origin by Consumers in a brand rating coordinated by South Africa based Brand Leadership in conjunction with Johannesburg Stock Exchange (JSE).
Brand Nigeria, the Agency that coordinated the survey in Nigeria, in its report lauded the efforts of the handlers of the Dangote Brand because this is the first time a Nigerian brand would be achieving the feat since 2013.
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Unveiling the list of the top 50 brands at an event attended by top executives of leading corporate organizations in the country as well as stakeholders in Marketing and Advertising Industry, Mr. Taiwo Oluboyede, the Head of Brand Nigeria explained that 46 percent of the top brands amounting to 23 are Nigerian brands.
Giving the highlights of the brands rating, he stated that Promasidor Nigeria Limited emerged the highest gainer jumping 15 points from last year, the followed by the trio of BUA, Nine Mobile and Olam all of which moved 12 points from last year position, while seven brands, Conoil, Channels TV, Union Bank, Access Bank, Chi, Toyota, and GTBank maintained their positions.
He stated further that Fidelity bank came as a first entrant this year and Stallion Group making a fresh return to the top 50 brands this having exited before.
The top 50 brands in Nigeria, Soboyede maintained are the brands that have succeeded in delivering their promises to the consumers. “They are fast growing in value and they are the drivers of our economy. The top brands this year are those that have been able to analyse needs, see opportunities by creating solutions to them and communicating same to the consumers.
“They have also become so good at it that the consumers often refer to them with the name of the need they meet that is their products or services. These brands have found how to deliver something special often times.”
Giving insights into how the evaluation of the top 50 brands was carried out, Soboyede said: “we used the Brand Strength Model (BSM index). It is model that measures a brand’s ability to deliver on its promise to the consumers from the consumer’s point of view. The model uses basic qualitative elements and there are seven variables that goes into the BSM model”.
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According to the variables starts with a test of people’s knowledge and affinity with the brands operational in Nigeria. We had a top on the mind survey where people tell us brads that easily come to their mind or brand they can recall.
“Other variables in the model are innovation-this is a test how innovative a brand service delivery is; Quality-this checks some factors that enhance consumer’s confidence in product delivery; Category Leadership-this is a classification of brands within their industry; Online engagements-this checks how active the brand’s online platforms are and how engaging it has been from last evaluation; National Spread-this checks operational presence of a brand across the country.”
Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina said the management was not surprised at the ranking because the company has continuously deepened and delivered on its core values is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.
“And this philosophy is driven by values, which include customer service, entrepreneurship, excellence and leadership. In any of our subsidiaries, the focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace. Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.
“The expansion of our business especially the Cement which has operations in 14 African countries including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to popularity of our company and the products, Mr. Chiejina stated.
It would be recalled that back in July, the Dangote brand came atop in the ranking of 100 best brands in Africa themed “Brand Africa:100”, the sixth edition announced in Johannesburg, South Africa.
The Brand leadership in the ranking list said of Dangote brand “Nigerian industrial brand Dangote is the number one African brand recalled when consumers are prompted about the continent (Africa) of origin while the South African tele-communications brand MTN is the number one African brand spontaneously recalled irrespective of continent of origin.
The United States sports and fitness brand, Nike, is the overall brand in Africa spontaneously recalled by consumers.
The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75% of the population and the 74% of the GDP of Africa.
African brands rose slightly to account for 17% of the Top 100 brands in Africa, non-African brands retained their firm position in Africa with 83% share of the Top 100 most admired brands in Africa. Brands from Europe leads the table with 40%, North America at 24% and Asia 19%. West Africa 6% with only Nigerian brands and Southern Africa 6%.
The Top 100 is dominated by technology and electronic brands (29%), consumer (non-cyclical) (19%), apparel (15%), automobile (8%), food (7%) and sports & fitness (5%) categories are the top categories.
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Yoruba Group Backs DSS Director’s Call for Self-Defence Amid Rising Insecurity

A Yoruba group, Yeye Dara Omoluabi Family, on Sunday urged Yoruba communities to heed the call by the Director of the Department of State Services (DSS), Mr Adeola Ajayi, to embrace self-defence as insecurity worsens across Nigeria.
The President of the group, Yeye Victoria Omodara, made the call during a press conference held at the Nigerian Union of Journalists (NUJ) Press Centre, Iyaganku, Ibadan. Her address, titled “Response to DSS Director’s Call for Self-Defence Amidst Rising Insecurity,” was delivered on her behalf by Comrade Omosebi Kolawole.
Omodara lauded Ajayi for acknowledging that Nigeria’s security agencies are currently overwhelmed by the scale of insecurity, urging Yoruba communities to reconnect with the spiritual heritage of their ancestors to defend their land.
The event was attended by leaders of various Yoruba groups from all six southwestern states, with Dr Tunde Hamzat representing renowned Yoruba leader, Professor Banji Akintoye.
In her speech, Yeye Omodara stressed the urgency for Yoruba communities to take proactive steps to protect their lives and property using “what we inherited from our forefathers.”
She said, “I urge all Yoruba people to heed this clarion call by organising community defence initiatives to reclaim our forests, farmlands, and neighbourhoods from marauding terrorists and kidnappers. The persistent attacks on farmers and rural communities have severely disrupted food production in Yorubaland, contributing to scarcity and economic hardship. It is imperative that we take ownership of our security to protect our people, lands, and livelihoods.”
The Yoruba leader decried the increasing spate of terrorism, banditry, armed robbery, kidnapping, and other violent crimes across Nigeria, noting that the DSS director’s call offers a practical solution to the lingering insecurity.
“I, Victoria Omodara, President of Yeye Dara Omoluabi Group, fully endorse the recent candid remarks by the Director General of the Department of State Services (DSS), Mr Adeola Ajayi, who acknowledged that Nigeria’s security agencies are currently overwhelmed by the scale and complexity of threats posed by terrorists, bandits, armed robbers, kidnappers, and other criminal elements,” she declared.
“His call for citizens to take proactive steps to defend themselves is a sober recognition of the harsh reality on the ground. Similarly, the Chief of Defence Staff, General Christopher Musa, and elder statesman TY Danjuma have both emphasised that while the military and security forces are intensifying operations against insurgents and criminals, the challenges remain formidable. Citizens cannot solely rely on security agencies for their protection.”
Omodara revealed that the Yeye Dara International Farm is already mobilising its members to adopt self-defence strategies in alignment with the DSS director’s advice.
“We view this approach as a necessary complement to the efforts of security agencies. By fostering community vigilance and preparedness, we can create safer environments that allow agricultural and economic activities to thrive uninterrupted,” she added.
She lamented the complex and volatile security situation in Nigeria, noting the threats posed by multiple insurgent groups such as Boko Haram, ISWAP, and the emerging Lakurawa terror group.
“Banditry, kidnapping, and armed robbery have escalated, overwhelming police and military capacity in many areas. As TY Danjuma and security chiefs have noted, the fight against insecurity will require not only enhanced military operations but also active citizen participation and innovative community-based solutions,” she stated.
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Food Security: Rep. Oseni Boosts Oyo Agriculture, Distributes 5,200 Bags of Fertiliser to Farmers

The Chairman, House Committee on Federal Roads Maintenance Agency (FERMA) and member representing Ibarapa East/Ido Federal Constituency in the House of Representatives, Engr. Aderemi Oseni has distributed 5,200 bags of fertiliser to farmers across his constituency.
The distribution, which took place on Tuesday, is part of Oseni’s agricultural empowerment initiative under the Soludero Movement. According to a statement by his media aide, Idowu Ayodele, the initiative is designed to boost food production and combat the rising cost of food items in the country.
Speaking at the flag-off ceremony, which drew traditional rulers, party leaders, farmers, and constituents, the lawmaker described the gesture as a “landmark intervention” aligned with President Bola Tinubu’s Renewed Hope agenda.
“This is not merely a fertiliser distribution,” Oseni stated. “It is an empowerment programme designed to enhance productivity, boost food supply, and restore hope to thousands of households.”
He explained that the initiative aims to support farmers as the planting season begins while alleviating the burden posed by high agricultural input costs. The APC chieftain added that the intervention reflects his commitment to grassroots development and food security.
The Soludero Movement, launched shortly after he assumed office, has rolled out several empowerment programmes, including scholarships for over 1,000 students, interest-free loans for market women, and multi-million-naira grants for small business owners.
The lawmaker also unveiled plans to strengthen farmer support systems through the newly established Remi Oseni Soludero Cooperative Societies. The cooperatives, he said, are designed to support farmers, artisans, and entrepreneurs in the constituency.
“We are creating sustainable systems that will outlive political tenures and build enduring legacies,” he said, highlighting that the effort goes beyond fertiliser distribution to promoting long-term economic growth.
The Onido of Idoland, Oba Gbolagade Babalola (Gbadewolu I), who was present at the event, commended the lawmaker for the initiative. He urged beneficiaries to use the fertilisers on their farms and not to sell them.
Similarly, the Chairman of the Nigeria Cassava Association in Ido Local Government, Oladipo Nurudeen, speaking on behalf of the beneficiaries, praised Oseni for his continued support. Oladipo further noted that fertiliser is a critical input for farming and that the intervention would go a long way in enhancing food security in the area.
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Enugu Runway Shut for Emergency Repairs, Airlines Reroute Flights — FAAN

The Federal Airports Authority of Nigeria (FAAN) has announced the temporary closure of Akanu Ibiam International Airport in Enugu to allow for essential runway maintenance works.
In a statement issued on Saturday, FAAN revealed that a sudden and significant rupture had appeared in the asphalt surface of a critical section of the runway, necessitating immediate intervention.
Emergency repairs will take place from 22 April to 6 May 2025, during which time the runway will be entirely closed to all landings and take‑offs.
“In compliance with Nigerian civil aviation regulations, the Federal Airports Authority of Nigeria (FAAN) has, therefore, closed the runway during this period,” the authority said.
FAAN emphasised that this measure forms part of its ongoing commitment to passenger safety and the modernisation of airport facilities.
“All flights to this airport will be diverted to nearby airports,” FAAN added, appealing to airport users and stakeholders for their understanding and cooperation. The authority also apologised for the late and unexpected notice regarding the closure.
Reacting to the announcement, Air Peace confirmed on Saturday morning that it had suspended all flights scheduled to the airport.
In its own statement, the carrier attributed the suspension to the deteriorating condition of the runway infrastructure, which it said had repeatedly raised safety concerns.
“At Air Peace, we prioritise safety first over convenience,” the airline declared. “We believe that if flights are not operated into this aerodrome for the next few days, it will allow the Federal Airports Authority of Nigeria the opportunity to perform the necessary repairs on the runway.”
Air Peace further explained that all affected services would instead operate from Asaba, Delta State.
“Please be informed that all flights scheduled into and out of Enugu will now be operated into and out of Asaba. We regret any inconvenience this change may have caused,” the statement concluded.
Ibom Air has likewise suspended its Enugu services for the duration of the maintenance. Its Customer Contact Centre will reach out to passengers already booked on affected flights, and those seeking alternatives may make enquiries at Lagos (LOS), Abuja (ABV), or Enugu (ENU) airport desks.
“The safety of our passengers remains our top priority, and we look forward to resuming full operations in Enugu once the runway maintenance is completed,” the airline said.
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