Business
My Life As An Entrepreneur | By Florence Ajimobi
I cannot share my journey as an entrepreneur without mentioning my husband. I always say that Biola gave me wings to fly and I owe my success today as a businesswoman to him. I did not just jump into entrepreneurship, though I was born to parents who were traders. I started working immediately after I finished from Ibadan polytechnic in June 1979. As a matter of fact, I finished from school on a Friday, and started work at Femi Johnson & Co Insurance Brokers in Lagos the following Monday. My employment was swift because I was one of the top 5 students in my department.
The first four years of my career, I worked as a confidential secretary and personal assistant in different organizations. I was quite a restless person so I changed my job every year. I thought I was looking for better prospects but the truth was I had no passion for what I was doing. Something was missing, I learnt a lot in my career especially human relations and management but it was not enough for me. Routine life has never been for me, I knew I was wasting my time doing a job that did not give me any fulfillment. If you are not passionate about whatever you are doing, time passes slowly and I knew I was wasting my time.
I decided that entrepreneurship was next in line for me. It was not novel to me because my parents were traders and I used to sell my mother’s fabric while in school. I can say buying and selling is in my DNA.
I started my business while I was still working. I was selling jewellery and fabrics. I would travel twice a month over the weekend to London or Milan to shop. This went on until I had my 3rd child and I realized that it was difficult combining the business with my office job and family. I made up my mind to resign but I did not tell my husband because I knew that he would not approve of my decision. I had, had enough. I resigned officially in November, 1984. My boss appealed to me to stay and even promised to make my work hours flexible after I told him one of the reasons for resigning was to take care of my family, but my mind was made up.
When I got home, I told my husband that I had resigned. Initially, he was upset but when I explained to him that I make over half of my salary with my weekend trips and I believe we can make much more if I devote more time to it, and at the same time look after my children myself, he accepted. He supported the idea and even got me my first overdraft from Wema Bank to boost my working capital.
Though he was the backbone of the business, Biola decided that I should manage and run the businesses while he faced his career and never for once did we have any reason to regret this decision.
Since the main reason for leaving paid employment was to have time for my children I decided that I won’t be traveling as often again and would put a face to my business. Just a few weeks into resigning, my husband connected me to one of his friends whose wife had a contract with Leventis Stores to stock their children’s section as they were travelling to America. We negotiated and I bought her industrial machines and I put up the factory in front of our house in Femi Ayantuga, Surulere. This was how my journey into the fashion world began.
The overdraft of Five Hundred Thousand Naira which Biola got from Wema Bank helped me to bounce easily into the business. I quickly delved into sewing for individuals as the Leventis contract did not keep me busy all month. I was doing the things I loved and I was making progress but my restless nature did not allow me to settle. I needed to do more, and after a few months, I took a short course on how to make wedding gowns and introduced this into the fashion business. I made these dresses myself passionately.
My husband got transferred to Ibadan and we had to move. I didn’t move immediately because I was still nursing a 6 month old baby with 2 toddlers, plus, I needed to sort out my business before leaving. We eventually moved when the children started their summer holiday in June, 1985.
When we got to Ibadan, I opened a collection centre for my fashion outlet in the boy’s quarters of our house. Before Christmas, I added a hair salon to my business and with God on my side and consistency, it thrived beyond my expectations. I still had my trading business but travelled once a month to Lagos to oversee it. I was bringing my goods in by air cargo but in the year 1986, I brought in my 1st container of household goods and sold them in Oke Arin market at wholesale price. Later, I got myself a shop on Offin Street, Oke-Arin market and added another one a year after on Egartin Street, Oke Arin.
In January 1988, my husband was transferred back to Lagos. I was so sad because my business was booming in to Ibadan. We were living in a company house on Awosika Street, Bodija and when he got transferred, we were e xpected to vacate the house. I appealed to my husband to allow us stay there until I had my baby and the other three children started their holiday, again in June, 1989, we moved back to Lagos.
In Lagos, I opened a gift and card shop on Adelabu Street and had my fashion/salon as well. God was definitely on our side because within one year I opened another store in Iponri market and another one at the University of Lagos. My importation business grew so fast and I was doing so well. I started bringing in goods from Bangkok and China.
In 1990, I ventured into the oil business, selling consumer products (my husband worked in the oil industry at that time). Later, I went into the haulage business and had a retainership with Oando as one of their dedicated transporters. This gave me a big break to the glory of God. But it wasn’t a woman’s job. I never liked doing anything I’m not in full control of. I made money but the fulfilment was not really there.
In 1993, Abiola was posted to work as the head of Togo et Shell, in Togo. This was around March. As usual, I stayed back and as soon as my 4 kids were on holiday I went to join him. I still managed my business from Togo, and went to Lagos once or twice a month to oversee things. As you can guess, I started buying things from Togo to sell in Lagos.
In 2002, my husband retired and veered into politics. He was elected as a senator of the Federal Republic of Nigeria in the year 2003. Luckily, 3 of our children were already in schools outside the country, so I had only 2 left with me at home; my son and my last daughter who was only 6 years old. We put my son in boarding school and I went off to Abuja with my husband and our baby. I am sure you have noticed that I moved with my husband whenever he had to move. My friends tagged ne “Ruth a boko ku” because I could not just stay apart from him for too long. The moving around took a toll on my business only for a short time. By the time I settled in whatever new location, I bounced back within a few weeks.
In 2006, I moved to Ibadan ahead of my husband since his tenure in the Senate would end in May 2007. I opened an outlet of my gift and card store in Iyaganku, Ibadan, and when I found myself idle, I only went to Lagos once a week to supervise my stores. In December same year, whilst reviewing my business with a view to improving, I incorporated the supermarket arm into my store in Iyaganku. Within a year, I opened another branch in Cocoa House Mall. In 2007, I opened a warehouse on Ogunlana Drive, Surulere alongside the one in Oke Arin. In 2008, I opened another outlet in Iponri Market, Surulere.
In 2011, my husband was elected as the Governor of Oyo state. I still maintained my business and visited my stores in Ibadan and Lagos regularly. I remember one time my Chief Security Officer told me I could not be visiting my stores as it was a security risk , I replied her saying ‘this is my life.’ My passion for the business never weathered regardless of my title or my husband’s office.
Besides helping to set up my businesses, Biola pushed me to upgrade my education by getting an MBA in 2014. I was afraid at first because I didn’t think I was up for it. I already had motherhood, business and my role as the wife of a Governor on my plate, adding academics to it seemed like a lot to deal with. I expressed my fears to Biola and to my surprise, he said, ‘Florie, you have combined so many things in business so you can do this, and I am going to pay your school fees, so you cannot afford to fail’. My heart melted at the way he said it and I promised not to disappoint him. I started the course and put in my best. I not only did well, I passed with flying colors. I was proud of myself and grateful for Biola in my life.
In 2016, we opened the 1st Grandex Bakery as it was necessary to have one for our supermarkets. Before then we were selling other brands in our supermarkets. In 2017, we opened our facility arm that oversees and manages all our stores and warehouses. In 2018, we opened our Grandex Plus warehouse in Abuja. In 2019, when I turned 60 years, I bought my own marquee, chairs and tables for the day. After the celebration, I thought of selling the whole set off but my husband suggested I start a rental business. This birthed our G-rental business. That small store in the house in Lagos has grown to be;
• 4 supermarkets (2 in Lagos and 2 in Ibadan)
• 3 warehouses (Lagos, Abuja, Ibadan)
• 3 bakeries (Lagos, Abuja, Ibadan)
• A facility arm
• A rental arm
Being an entrepreneur has so many advantages; you feel alive all the time, you control your own destiny and you get to see and notice the difference you are making in the lives of people and the world around you. I feel so fortunate to be an entrepreneur and would encourage whoever is interested to take the big plunge. As much as I have shared these nice stories of how I built my businesses, I can also tell you for free that entrepreneurship has its ups and downs. There are 4 personal challenges entrepreneurs face which I’d like to share;
1. It can be surprisingly lonely. You spend the first few years of the business struggling and you have people around you that will tell you that your dreams are impossible. I was really lucky to have beside me a man who believed in me and gave me his wings to fly on. I could not have asked for a better teacher and supporter. I relied so much on him and it was both of us against the entire world around us.
2. You cannot share your true concerns without being discouraged or criticized. I was so blessed to have my husband share my problems with. Sharing them with him worked for me because he was involved in my business with me. Though, sometimes he got frustrated at my obsession with the business and my coming home late on special seasons like Valentine’s Day and Christmas period.
3. Losing a part of yourself. Part of your role as a founder of a business especially one that is scaling quickly is to manage your mood. Any display of emotion; anger and frustration will have an impact on those around you. So you need to cut off one end of your emotional spectrum by learning to control your emotions for the good of your team. Almost 40 years in this field I still find this the hardest part.
4. You risk losing your vulnerability. This to me is the scariest part. It took me over 20 years in my business to realize that I no longer needed to carry a shield around me. Just because I’m a founder does not make me less human, so I stopped pretending to myself and my staff. Being more open and comfortable in your own skin not only makes you more human but makes you a better leader.
My life as an entrepreneur has been nothing but splendid and I may sound like a broken record, but I am grateful to God and my husband, Biola for lifting me the entire time. God has been faithful and He has blessed me beyond my expectations. Biola was my greatest supporter. I owe whatever success and growth that I have recorded today to his unwavering support and unrelenting effort. He literally gave me wings and taught me to fly. He encouraged me morally and financially. Today, I am a successful business woman and I can hold my head up high because of God and because of Abiola.
I can say that my husband deliberately prepared me for this season.
Chief (Mrs). Florence Ajimobi, is the wife of the Late Former Governor Abiola Ajimobi
Business
Ibukun Awosika’s Inspirational Voyage from Ordinary to Extraordinary
Unarguably one of the most exceptionally unique amazons ever produced by the African continent, the story of Ibukunoluwa Abiodun Awosika is intriguing in many ways. Despite being raised in a male-dominated society, she shines as a star, defying all barriers to become a global force in banking, entrepreneurship, and mentorship.
The Founder of The Chair Centre Group, former Chairperson of First Bank of Nigeria, co-founder and past chairperson of Women in Management, Business and Public Service (WIMBIZ), Awosika, is a trailblazer and an outstanding motivation to the African girl child that no barrier exists where there is a will. With a net worth of over $18.6 million, according to estimates from Forbes Africa as of 2012, the 61-year-old is worth more than her monetary value, especially when measured by the impact she’s made as an author and motivational speaker.
Awosika, a recipient of many awards from reputable global brands, was a guest on Channels Television’s Amazing Africans programme, during which she shared her journey from ordinary to extraordinary.
Enjoy some excerpts from this interesting interview!
In The Beginning…
I’m very proud of my entire experience at Methodist Girls High School. First, it was a school that had a lot of culture and a lot of values and sought in many ways to influence our minds in an all-round way. I was very active in sports. I was in the school’s relay team from my second year in school. I was pretty fast, as my friends used to call me ‘The Rabbit’. I was very involved in school plays and I used to debate to represent my school in debates and all of that. So, you had a full life; all the other things to do were fun and we were mixed backgrounds so it wasn’t just an elitist school. It was girls from every kind of home but we all got into the class because we were smart and so you learned from each other so it was a good community.
I have a quote here: ‘Seeing my drive as a young entrepreneur, my father used to say I have given birth to this one and if anything happened, he was always present to assist me even if it meant selling his house to pay up any debts’. He never discouraged you and I’m sure that had a great influence on what you felt you were capable of doing when you don’t have to go against your parents you have their full support.
I am a daddy’s girl, no doubts and no apologies. In many ways I think I had a special relationship with my dad, my siblings always say that he was a hardworking man, he believed in the value of working hard but he was also a very simple man in many ways. My father was in many ways the epitome of contentment. A man who worked hard, and pursued his goals but was happy with his estate in life and was comfortable sitting with the President and can sit the next day with the mechanic and have a gist and talk about it.
When we were young if my father’s driver was driving us to school or somewhere, you didn’t have the right to say, ‘My driver’, because you would get told: ‘You don’t have a driver. My driver doesn’t belong to you’. My dad will tell you: ‘He is my driver and you just have the privilege of being driven’.
I didn’t understand when people asked me later in my 20s: ‘Oh you did something, weren’t you afraid it wasn’t a thing that a girl could do? I didn’t understand it because I grew up in a home where we were mainly girls. My dad had mainly girls. Well, they had three boys in their lifetime and one passed and so I have two brothers and there were five girls. So, we were mainly girls and my dad never told us there was something we couldn’t do. Rather, it was about that we could do anything we wanted to do and we got all the support and encouragement to do that.
My mother was the same in many ways. She had left her Cameroonian home at a very young age, she was about 18 when she left to marry the guy she had met. I think my dad had gone on some Man O’ War thing to Cameroon and they met. She had been betrothed to another king or something; her father was the king of their community. She came to Nigeria and they got married. My dad went to England to further his education and my mom was pregnant with me. She had my brother, she was pregnant with me and was waiting to have me when my dad left for school in England and so she waited, had me, and after I think barely a year, she left my brother and myself with my grandmother and she went to join her husband in England.
You’ve described your father as ‘non-traditional’ in more ways than one. He’s also non-traditional when it comes to maybe even viewing women would you say?
In many ways. I had the liberty of expression, that’s the word I would use and I think that went for myself and all my siblings. My dad was strict in terms of values. He was strict especially because we were mainly girls but as he was strict in terms of making sure he kept us on the straight and narrow path, he was a very supportive, liberated parent in terms of expressing ourselves.
It’s not only your parents who passed on some important life lessons, your grandmother also has played a significant role in your life. Could you let us know how she also lent herself to your trajectory and success?
Well, I think my grandmother had the most influence in nurturing my early years because my grandmother was responsible for me until my parents came back from England by the end of ‘68, early ’69, when I was about 6 or 7 years old or thereabouts. So, the early years of my life were my grandmother’s to nurture. They used to call her by my name ‘cos she had only boys and I was the girl she raised. She had a little shop in our family compound area in Ibadan. My family is from the capital of Oyo State in Ibadan and my grandmother used to sell salt. She had this little shop where she used to sell salt and little things. I think maybe my first exposure to business was sitting in my grandmother’s little store and joyfully handing over products to customers.
I had things figured out so when you follow the trail, you will see just how much the hand of God played in my life you know. When I was in secondary school, I thought I wanted to become a doctor and then I found out that Medical School involved working with real dead bodies and I quickly changed my mind. It was that simple for me, I couldn’t imagine myself playing around with dead bodies so I gave up on being a doctor. Then I thought I wanted to be an architect. Anyway, I ended up in the university to study Chemistry but by the end of my first year in Chemistry, I realised I didn’t love it. I could pass Sciences but it wasn’t a love for me and I wasn’t enjoying it. So, I then thought okay I’d like to be a lawyer because everybody thought I’d make a great lawyer. After all, I used to debate so well and I thought they might just be right. I remember going to sit outside the office of the Dean of Law every day for many days until his secretary said to the man: ‘Look you have seen this young lady, she’s been coming here every day’. And then, this elderly professor, he is dead now. He asked me to come in and asked me: ‘What can I do for you young lady?’ And I said: ‘Sir, I’d like to transfer to law next session.’ The man looked at me and had a good laugh and thought: ‘I like your guts. You know if I only take one person next session it will be you but you must pass very well’. I said, ‘Yes sir’. However, that would be my problem because once you pass very well my department will never release me to him and if I didn’t pass well enough, he wouldn’t take me. I had a Catch 99 Situation. Anyway, I resolved the situation myself because by the end of the session, I changed my mind about wanting to be a lawyer. I now decided I would like to be a Chartered Accountant so I could go and work in a bank.
During my youth service, I was a very rich corper because I was very busy; I was presenting a programme on CTV in Kano. They had some commercial programmes that I used to present. I was doing voiceover and commercials. I was running aerobics classes for private clients because I was an athlete even up to my university level. So I was doing everything to open up myself and I was making money doing that.
From Auditing To Furniture-Making
When I decided I didn’t want to do the audit anymore, I came back home and when I came back I didn’t want to sit down. I had been making my own money and now I didn’t want to go back to my parents to start asking for allowances or anything so I wanted any job I could find first. So, the first job I could get was in a Furniture Company, one week after I came back from Youth Service. Now, I just wanted something to kill time I still had my eyes on going to work in the bank and I only lasted three and a half months in that company. First, I realised whilst there why I had thought about studying Architecture ‘cos all the creative part of me came alive and I realized I was in my element in terms of what I was doing there but I didn’t like the value system of the company and the way they did their business.
I realised working there that when they hired the carpenters, they came with their tools, and that the expensive machinery, there were smaller versions of them, and you could rent the use of those machines without even buying them and there are places where you go and do pay-as-you-go for them to process things for you. There were different factors of production available in this space and all I had to do was think of how to bring them together with three carpenters, two sprayers and two upholsters that was the team.
Building A Transgenerational Business
When I was 31 years old and going on 32, I had my second child. I decided then that I would like to build the business to the highest possible level but I wanted to have a life and in wanting to have a life, I made up my mind that the business must be able to survive without me and I wanted to do it in my lifetime and not when I’m dead so I decided that by 50 I was going to be out of running my business every day. By 48, I had a firm come in and consolidate all my businesses as they were into the Group and then picked people to manage the business in different levels. I have the title of CEO (but) right now I just tell them to refer to me as the founder because I don’t run the business. I have a COO who has the CEO responsibilities, running the entire business and she’ll get his title soon enough. For the past so many years now, I have kept my eye on the business. I’m responsible, I’m focused on helping them in terms of trying to identify the right strategy and if we want to get into new businesses but I’ve allowed the Group to try and find its way without me and I’ve always shunned any temptation to go back.
Why?
Because if you really want a business to outlive you it has to be able to live without you.
Business
Bitcoin Hits $50,000 For First Time Since 2021
Bitcoin surpassed the $50,000 mark on Tuesday, marking its highest value in over two years.
Investor optimism surged as anticipation grew regarding broader trading approval in the US, with hopes riding high on potential green lights for cryptocurrency exchange-traded funds (ETFs).
Despite an initial dip following Washington’s approval signal last month, Bitcoin has rebounded impressively, boasting a 25 percent rally since January 22.
As of the latest data from Bloomberg, the cryptocurrency peaked at $50,328, underscoring the resilience and upward momentum in the crypto market, leaving observers optimistic about its future trajectory.
“Enthusiast buyers bring in more enthusiast buyers pushing prices further up,” Fadi Aboualfa, of Copper Technologies, said.
“The cryptocurrency has momentum on the back of several green weeks and has a large chance of going up further when markets see weekly movements upwards of 10 percent (as we saw last week).”
By 0330 GMT Tuesday, bitcoin had dropped slightly, to $49,950.
While Bitcoin has made an impressive recovery, currently standing above $50,000, it still lags significantly behind its peak value of nearly $69,000 in 2020. This rally signals a bounce-back for the cryptocurrency, which faced turbulent times marked by high-profile scandals and collapses within the crypto industry.
Last year, FTX, the world’s second-largest crypto exchange, suffered a dramatic downfall, with its CEO, Sam Bankman-Fried, now confronting potential consequences. Prosecutors have characterised the situation as “one of the biggest financial frauds in American history,” and Bankman-Fried faces the looming threat of up to 110 years in prison.
In November, Changpeng “CZ” Zhao resigned as CEO of Binance, the world’s largest crypto exchange, following both his and the company’s admission of guilt in extensive money laundering violations.
Bitcoin’s upward trajectory is further fueled by optimism surrounding potential interest rate cuts by the US Federal Reserve this year, as inflation appears to be easing. The cryptocurrency’s value is also influenced by an anticipated supply crunch next year, attributed to the recurring event known as “halving.”
Bitcoin, earned through intricate problem-solving by powerful computers in a process called “mining,” experiences a reduction in reward every four years. With the next “halving” scheduled for April, the limited supply dynamic continues to be a driving force behind Bitcoin’s value surge.
Business
Microsoft Joins Apple In $3 Trillion Club
Microsoft joined Apple on Wednesday as a three trillion dollar company, as its big bet on artificial intelligence continued to impress Wall Street.
Now second to Apple as the world’s biggest company by market capitalization, Microsoft’s shares were up 1.31 percent at $404.
Apple remains narrowly in first place at $3.02 trillion after reaching the $3 trillion market capitalization mark for the first time in January 2022.
But it has fallen below the milestone, even briefly losing the pole position as biggest company on the markets when Microsoft briefly overtook the iPhone maker earlier this month.
Microsoft more than any other tech giant is riding the wave of excitement over AI.
The Redmond, Washington-based group has a major partnership with OpenAI, creator of ChatGPT, that is reportedly worth $13 billion.
Since the arrival of ChatGPT, Microsoft has launched several products enabling companies and individuals to use the capabilities of generative AI, notably via its Bing search engine and Copilot virtual assistant.
Since the launch of ChatGPT in early November 2022, Microsoft shares have gained some 67 percent, with Apple’s up by about 40 percent.
Microsoft publishes its results on January 30.
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