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Dangote Still Most Admired African Brand in Fresh Survey

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Dangote Group  from Nigeria has for the second year emerged as the most admired African  brand,  of  African continent origin, by consumers ahead of the telecommunication giant,  MTN  in a survey of 100 Africa best brands announced in Johannesburg at the weekend.

According to the South Africa based  Brand Africa  in a survey carried out in collaboration with the Johannesburg Stock Exchange (JSE), the seventh edition which was released at the weekend, of 15,000 brands mentioned, Dangote ranked first brand when consumers are prompted to recall the most admired African brand.

In the top 100 list, the United State sports and fitness mega brand, Nike, a non-African brand retains the overall number one brand in Africa spontaneously recalled by consumers. South African telecoms brand MTN is the number one African brand spontaneously recalled brand, while surging Ethiopian brand Anbessa Shoes, at number two, swopped positions with Nigerian conglomerate, Dangote, which is the number three most admired brand of African of origin.

However, when consumers are prompted to recall the most admired African brand, Dangote retains the number one position. Just last year Dangote brand was named  the  most  valuable  brand among the top 50 brands in Nigeria for 2018 by Brand Nigeria.

Further analysis of the ranking indicates that Overall, the 2018/19 Brand Africa 100 list, which is calculated from 15,000 brand mentions illustrates a very diversified range of brands in Africa and shows year on year consistency with 80 per cent of the top 100 brands having been in the top 100 Most Admired Brands in previous years.

Overall, African brands faltered to an all-time low 14 percent share of the top 100 most admired brands in Africa. However, MTN (South Africa), Dangote (Nigeria) and Safaricom (Kenya) are the most admired highest listed brands on sub-Sahara’s leading bourses, the JSE, Nigeria Stock Exchange and Nairobi Securities Exchange respectively.

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Faced with a relentless focus on the African opportunity and investment by non-African brands, Africa’s share of the most admired brands has been rapidly declining over the past three years from a high of 25 percent in 2013/14 to lows of 16 percent in 2015/16, 16 percent in 2016/17 and 17 percent in 2017/18.

“Today at the JSE, at an event with industry leaders from across Africa, hosted by the JSE in partnership with Geopoll, Kantar and Brand Leadership, Brand Africa announced the Top 100 brands in Africa in their 7th annual Brand Africa 100:  Africa’s Best Brands. Nike, MTN, Dangote, Ecobank and BBC were recognised as the most admired brands on the continent.”, a statement from the Brand Africa read.

“Non-African brands have entrenched their positions in Africa, with North American brands, dominated exclusively by United States of America brands (28%), leading with a growth of 17% versus 2017/8.  The strength of USA brands was boosted by the entry and/or re-entry of stalwart American brands such as number 71 Levi’s, number 91 Chevrolet and Pepsi’s Miranda at number 80, who are all among the 20 new entrants.  European brands (41%) are up by 2,5% and Asian brands (17%) down by 10%, round up the continental spread of brands Africans admire.

The Brand Africa 100 rankings are based on a survey among a representative sample of respondents 18 years and older, conducted in 25 countries across Africa.  Covering all African economic regions, collectively these countries account for an estimated 80% of the continent’s population and 75% of the GDP.

In a reconfigured category listing where technology and electronics and telecoms categories were separated and new categories of luxury and personal care were introduced or re-introduced, the Top 100 is dominated by technology and electronic brands (18%) and telecoms (7%), consumer (non-cyclical) (16%), auto manufacturers (11%), luxury (10%), automobile (11%), apparel (8%), retail (7%), food (4%), non-alcoholic beverages (5%), personal care (4%), sports & fitness (4%) and media (1%) categories are the top categories.

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Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership said of the outcome of survey “It is disappointing that despite its vibrant entrepreneurial environment, Africa is not creating new competitive brands to meet the needs of its growing consumer market.

“These rankings are an important metric of and challenge for creating home-grown competitive African brands that will transform the African promise and change its narrative and image as a competitive continent.  African brands have an important role in helping to build the African brand”, he added.

Brand Africa 100 was developed by pan-African branding and reputation advisory firm, Brand Leadership Group supported by GeoPoll, the leader in mobile-based market research throughout Africa, and strategic analysis and insights by Kantar TNS, the world’s leading data, insights and consulting company.

It is an inter-generational movement to inspire a great Africa through promoting a positive image of Africa, celebrating its diversity and driving its competitiveness. It is a brand-led movement which recognizes that in the 21st century, brands are an asset and a vector of image, reputation and competitiveness of nations. Brand Africa seeks to inspire a brand-led African renaissance.

Its ranking of Africa’s 100 Best Brands is an initiative to survey, rank and recognize the best brands in Africa in recognition of the growth of African brands, which were beginning to challenge global brands in Africa or lead global brands in new categories such as telecommunications. The aim of Brand Africa is to identify, acknowledge and promote African and global brands that are catalysts for Africa’s growth, reputation and value.

In his reaction, Group Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina said the management was not unexpected of the ranking because  the company has along standing reputation for quality, relevance compliance and social stewardship. “Our mission and vision engage and inspire us to by extension connects us to with both our internal and external stakeholders.

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“We fervently believe that only Africans can develop Africa, and this gives us stronger sense of relevance  in all the countries where we have our operations. we are touching lives by providing their basic needs and empowering Africans more than ever before creating jobs reducing capital flight, helping government conserve foreign exchange drain by supporting different industrial infrastructural projects of African government.”

Mr. Chiejina stated further that Dangote Cement has been producing high quality and affordable cement, reducing poverty, engaging in unprecedented philanthropy and above all respecting the laws of the land where we operate. “All these are our credo and we do not compromise it, it is our way. And the ranking is just an acknowledgement of all these by our stakeholders, We keep our brand promise and stay authentic.” he concluded.

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7 books that helped millionaires build wealth

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  • John, who runs personal finance blog ESI Money and doesn’t share his last name online, has spent the past few years interviewing millionaires.

 

 

  • He asked those 100 millionaires about their favorite books, and found the seven titles that came up repeatedly included classics like “The Millionaire Next Door” and “Your Money or Your Life.”

Today we continue reviewing information from my first 100 millionaire interviews.

We’ve already covered several topics including the numbers detailing their successes, 13 surprising facts about millionaires, millionaire wealth stories, and millionaire investing strategies.

We’re going to add to these by discussing books that have had the most impact on millionaires.

To reiterate from past posts, this is NOT a scientific survey of what millionaires read and I’m not pretending it is. It’s a summary from millionaires I’ve interviewed.

It’s no surprise that millionaires read a lot. If our own interviews were not enough to confirm this, a quick trip around the web confirms it.

Since reading seems to be a (vital?) part of their success, wouldn’t it be great to know the money books they like best?

I certainly think so.

There’s only one problem: I didn’t ask my first 100 millionaires what books they love (something I’m rectifying in future interviews). I know. Ugh.

That said, starting with interview #38 I inserted the following question that did generate some book mentions:

How did you learn about finances and at what age did it ‘click’? Was it from family, books, forced to learn as wealth grew, etc.?

In addition, many millionaires volunteered books they liked as they told their stories.

But this was still not enough information. So what did I do? I sent the millionaires an email, asking for the top three money books that made a difference in their life, and how. If there weren’t any books, I wanted to know that, too.

And I received a lot of great responses!

So between the emails and the original interviews, I now have a wealth of information (pun intended) on what millionaires read.

Before we get into the books themselves, let me state that there were many comments like “I read Dave Ramsey books” or “I like books from the Rich Dad series.”

Unless a book was mentioned by name, I did not count these in the results below. They were just too vague. I only included responses where a specific book was named.

I also want to note that while I might simply say “books” below, we are talking about money books specifically. I’m not really interested if they read Jane Eyre or Batman novels.

Here are the findings …

1. Millionaires have wide-ranging tastes in what they read

Overall, there were 56 different books mentioned by the group.

The grand total mentions was 114 (not all responded, but those who did often mentioned several books, many of which over-lapped.)

It’s no surprise that they read broadly and have various interests. Their stories illustrate different paths to a million dollars. The same diversity is realized in their favorite money books.

2. Millionaires love certain books disproportionately

While there’s a wide range of books listed, seven of the books received over half the mentions.

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Here are the top seven books listed in order, along with my thoughts and quotes from millionaires:

#1: The Millionaire Next Door

Is this a surprise to anyone?

The Millionaire Next Door is the money book that made the largest impact on my life, a book that I’ve reviewed highly, one I’ve included in my list of the only five money books anyone needs to read.

Millionaires like it as much as I do.

While their votes demonstrate this, their comments add even more love.

Here’s one that summarizes many others I received:

Like many others, the Millionaire Next Door would be by far number 1 and have re-read it multiple times throughout the years. It reinforced that there were multiple ways to accumulate wealth, to always live below your means, that you didn’t necessarily have make a high income to be a millionaire and that many millionaires were “hidden” living middle class lifestyles. I think your blog is the current version on the Millionaire Next Door and one of the reasons I was open to sharing my family’s story.

How kind. It’s hard to imagine being put in the same group with such a book.

Here’s another one:

I didn’t read The Millionaire Next Door until I was solidly on the path to financial independence. However, before I read this, I considered us to be the cheap people in our neighborhood. This book helped me to understand that the folks who are buying all the fancy stuff are usually the folks that really don’t have any money. The wealthy are generally the folks living frugally and not worrying about trying to keep up with the Joneses and just show off their material crap. It actually gave me

comfort to understand that we’re on the right path and doing things the right way.

And a similar comment:

The Millionaire Next Door is a very fundamentally important book. It displaces so many untrue but commonly held beliefs that surround how wealth is created. I think it’s message is incredibly empowering. It shows you that mostly everyone can achieve significant wealth if you are willing to make basis, smart decisions. I have actually read this cover to cover twice about 15 years apart.

Finally, here’s a thought about the book being the granddaddy of the financial independence movement:

The Millionaire Next Door This is a classic. I read it when I was in high school and it really opened my eyes. It is not about how much you spent but how much you saved. This book set me on the “FI” path before I knew what FI was.

This was my personal experience as well. I read it when the book first came out and tell people, “I did what it advises and I became wealthy as a result.” Pretty simple really.

#2: Your Money or Your Life

Another of my top five books and contender for starter of the FIRE movement.

Here’s a representative comment:

Your Money or Your Life takes frugality to the next level. I learned from this book that a penny saved is worth a lot more than a penny earned. You pay taxes on the penny earned. You need transportation in order to earn the penny. Earning the penny can be stressful, etc.

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This one offers a bit more detail:

The fundamental message in this book is so profound. Some of the sections come across a bit “hippy” but the message is so deep. Whether you realize it or not, you are trading your life energy every day. You need to do so mindfully or you will get to the end of this wonderful life disappointed.

And another:

I loved the mindset change this book gave me. The idea that my time was too precious to waste on anything but things that made me feel happy and uplifted, was liberating. It helped me focus more on what I was running to vs. what I was running from.

One more:

It gave me a great perspective on how to measure success in my life, and not just net worth.

You get the point. The book does an awesome job of relating time and money and showing that you spend your life (time) on so many worthless things. It’s a great perspective-builder!

#3: Rich Dad Poor Dad

This one was a surprise for me.

I’ve read it (of course) but it didn’t really do much for me (and thus didn’t make my top five list).

In addition, there’s been a lot of less-than-positive chatter from money bloggers about the book — is it a real story or made up, is the author legitimate or just a great salesman, etc.

One millionaire addressed these issues head on:

You can put down Robert Kiyosaki and say that he’s a fraud or that he makes more money from his seminars than his real estate. However, this was the book that was the light bulb for me. This was the book that made me realize that it’s possible for the everyday person to attain wealth. Although this was more of a motivational book than a step-by-step guide, it became the inspiration for me to get off my butt and try different things to get out of the rat race like real estate and starting my own businesses.

There’s no doubt this book has more of a focus on the accumulation of assets than many other money books. One millionaire noted this:

This book really taught me the importance of accumulating income producing assets. I never did get into real estate but I did get into the stock market. In my mind a stock paying a dividend is a lot less work than an apartment paying dividend. I read this in high school as well. Because of this book in addition to others I opened a Roth IRA at the ripe old age of 16.

Here’s one with a different takeaway:

Rich Dad, Poor Dad was one of the 1st books that I read when I started to get really serious about personal finance. I think that fundamental message that I took away from this work is how important it is to work smarter than harder. Working hard is important and fundamental but if you do not work wisely you are making it very challenging to succeed. You need to make sacrifices so that your money can work hard for you. It the 1st personal finance book that I had my oldest son read while in college.

Again, a surprise for me but there’s no doubt this book has had a major impact on millionaires.

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#4 (tie): The Automatic Millionaire

This book didn’t make my top five list but made the honorable mentions.

My main issue with this one is that it can be summarized in one sentence — so why do we need a whole book?

But millionaires disagreed and found tons of value — many loving its simple yet powerful message.

Here’s a comment that encapsulates the general sentiment:

I loved David Bach’s simplicity on how to build wealth. The good news is that I was automating our savings at this time. However, I loved this book so much, I gave my copy away to a friend trying to get on the right track and have been recommending it to others as well. This is the perfect “starter” book for everyone struggling to get their finances moving in the right direction.

#5 (tie): The Richest Man in Babylon

Another one from my list and actually the book I recommend most these days.

I suggest it often because it’s simple in content, a quick read, and is written as a story which makes it easier to swallow for folks newer to money concepts.)

Interestingly enough, while so many people mentioned it, no one sent me comments.

#6 (tie): The Simple Path to Wealth

This one was a surprise for me as well.

Not because it’s a bad book — it’s a very good book, in fact.

But it’s so new compared to the others. They have had many decades to become well-known and popular while this book was published only a few years ago.

My guess is that this book will become the standard investing book for the FIRE community and replace the popularity of The Bogleheads’ Guide to Investingone day.

For millionaires, looks like that day has already come.

#7 (tie): Think and Grow Rich

A classic for sure.

It’s been a few decades since I’ve read this book, but millionaires had a lot of great things to say about it.

For example:

Think and Grow Rich is a very good read on how one should think about money. The big take away is to have the right “millionaire mindset,” and some how, you will start to attract money, and also the right people will come to help you achieve financial success.

And another:

Just positive messages to influence and grow your abilities and riches will come.

I remember it being just what they said — positive and inspirational.

I’m not going to comment on every book millionaires listed (or else this post would be the size of a book!)

Source: ESI Money/Business insider

 

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Oyo govt. embraces fourth industrial revolution, begins tax collection with mobile app, ATM cards

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As the world  stands on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another, Oyo state government has  disclosed that it has concluded plans to begin the collection of informal sector tax with the use of mobile apps.

Also, the government stated that the annual collection of tax, especially among traders, markets and artisans takes immediate effect.

The government made the disclosure, on Tuesday through the Executive Chairman, Oyo State Internal Revenue Service, Aremo John Adeleke during a sensitisation tour and meeting of market leaders from 14 major markets across Ibadan at the Ogunpa market, Ibadan North West Local Government, Ogunpa, Ibadan.

Some of the markets whose leaders were present at the meeting include, Eleyele, Ifeleyele market, Dugbe market, Agbaje market amongst others.

Speaking on the purpose of the meeting, Adeleke said the meeting is imperative in view of the need to encourage traders, artisans, shop owners, market men and women, among others to continue to be awake to their civic responsibilities as a way of supporting the government.

Represented by the Director of Other Taxes, Mr Idowu Alao, the OYSIRS boss said the government has refused to increase the tax payable by the traders, market men and women, artisans, shop owners and all others operating in the informal sector because of its understanding of the current economic situation in the country.

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He assured the traders that the government is doing a lot to ensure business prosperity and economic development in the state, noting that in no long time, the effects will translate to improved sales which will be felt by the traders.

In her brief remarks while educating the traders on the new modalities being deployed for the new tax collection regime, the state tax manager in charge of informal sector, Mrs Yetunde Awotona said the state government has not collected any tax from the traders since January, but have now perfected a means of well coordinated approach through the use of tax agents with the aid of tax collection application pre-installed on their mobile phones.

She explained that, the traders and people in the informal sector have been cooperative over the years in the payment of the taxes but that the OYSIRS deemed it fit to embark on the approach as a means of strengthening the bond of cooperation between the government and the operators in the informal sector.

Awotona added that the new modality would also entail the use of tax agent offices located inside the various markets across the state to make tax payment easier and more convenient for the traders.

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She assured the traders that the technological innovations was introduced into the collection as an improvement on the initial complains of the people and have a better coordinated and seamless approach to ensure that all tax paid gets to government coffers.

In their separate remarks during the meeting, the traders appealed to Governor Makinde to give them a tax waiver for the remaining months of the current year.

They. however assured the government of their cooperation and support in the payment of taxes and environmental management.

Highpoint of the meeting was the display of the Point of Sales (POS) machines and other equipment that would be deployed for tax collection through the use of ATM cards

The traders also used the opportunity of the meeting to ask various questions to which the officials of the revenue service provided satisfactory responses.

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Oyo Govt Urges Business Complex Tenants To Pay Rents

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Traders using government business complexes like Adamasingba Business Complex, Oke Bola Business Complex and the Scout Camp Business Complex, all in Ibadan have been urged to pay up their rents so that government would do more to benefit the users.

 

The State Commissioner for Trade, Industry, Investment and Cooperatives, Hon. Adebisi Adeniyi made this disclosure on Thursday when he visited these business complexes in his move to familiarize himself with the stakeholders and know their needs to improve the business environment.

 

Adebisi reiterated the readiness of the present administration to make the business environment conducive for the users and general public.

 

“We are here to see to the areas where government intervention is still needed. We have done so much within little period and we can still do many more, but with your cooperation. You have to pay your rents and other fees due to government for us to achieve our aim of providing you the best business environment with standard that will make you proud.

 

“It is in your interest to take care of the environment as you would be seen by your customer, the way you present yourself. Help the government to help you and the entire State grow our commerce and trade.”

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The market leaders in the business complexes appreciated the government for what they called its uncommon stride to take the people out of poverty by providing good atmosphere for business to grow.

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