Connect with us

News

Top 50 Brands: Dangote Now the Most Valuable Brand in Nigeria

Published

on

Nigeria’s Dangote has emerged the most valuable brand among the top 50 brands in Nigeria for 2018 which were unveiled at the weekend in Lagos.

This is coming barely three months after the brand was adjudged the most admired brand of African origin by Consumers in a brand rating coordinated by South Africa based Brand Leadership in conjunction with Johannesburg Stock Exchange (JSE).

Brand Nigeria, the Agency that coordinated the survey in Nigeria, in its report lauded the efforts of the handlers of the Dangote Brand because this is the first time a Nigerian brand would be achieving the feat since 2013.

https://iso.keq.mybluehost.me/aliko-dangote-wants-arsenal-takeover-by-2020-as-africas-richest-man-again-targets-gunners/

Unveiling the list of the top 50 brands at an event attended by top executives of leading corporate organizations in the country as well as stakeholders in Marketing and Advertising Industry, Mr. Taiwo Oluboyede, the Head of Brand Nigeria explained that 46 percent of the top brands amounting to 23 are Nigerian brands.

Giving the highlights of the brands rating, he stated that Promasidor Nigeria Limited emerged the highest gainer jumping 15 points from last year, the followed by the trio of BUA, Nine Mobile and Olam all of which moved 12 points from last year position, while seven brands, Conoil, Channels TV, Union Bank, Access Bank, Chi, Toyota, and GTBank maintained their positions.

He stated further that Fidelity bank came as a first entrant this year and Stallion Group making a fresh return to the top 50 brands this having exited before.

The top 50 brands in Nigeria, Soboyede maintained are the brands that have succeeded in delivering their promises to the consumers. “They are fast growing in value and they are the drivers of our economy. The top brands this year are those that have been able to analyse needs, see opportunities by creating solutions to them and communicating same to the consumers.

“They have also become so good at it that the consumers often refer to them with the name of the need they meet that is their products or services. These brands have found how to deliver something special often times.”

Giving insights into how the evaluation of the top 50 brands was carried out, Soboyede said: “we used the Brand Strength Model (BSM index). It is model that measures a brand’s ability to deliver on its promise to the consumers from the consumer’s point of view. The model uses basic qualitative elements and there are seven variables that goes into the BSM model”.

https://iso.keq.mybluehost.me/africa-spends-35-billion-on-food-imports-each-year-afdb-boss-reveals/

According to the variables starts with a test of people’s knowledge and affinity with the brands operational in Nigeria. We had a top on the mind survey where people tell us brads that easily come to their mind or brand they can recall.

“Other variables in the model are innovation-this is a test how innovative a brand service delivery is; Quality-this checks some factors that enhance consumer’s confidence in product delivery; Category Leadership-this is a classification of brands within their industry; Online engagements-this checks how active the brand’s online platforms are and how engaging it has been from last evaluation; National Spread-this checks operational presence of a brand across the country.”

Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina said the management was not surprised at the ranking because the company has continuously deepened and delivered on its core values is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.

“And this philosophy is driven by values, which include customer service, entrepreneurship, excellence and leadership. In any of our subsidiaries, the focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace. Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.

“The expansion of our business especially the Cement which has operations in 14 African countries including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to popularity of our company and the products, Mr. Chiejina stated.

It would be recalled that back in July, the Dangote brand came atop in the ranking of 100 best brands in Africa themed “Brand Africa:100”, the sixth edition announced in Johannesburg, South Africa.

The Brand leadership in the ranking list said of Dangote brand “Nigerian industrial brand Dangote is the number one African brand recalled when consumers are prompted about the continent (Africa) of origin while the South African tele-communications brand MTN is the number one African brand spontaneously recalled irrespective of continent of origin.

The United States sports and fitness brand, Nike, is the overall brand in Africa spontaneously recalled by consumers.

The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75% of the population and the 74% of the GDP of Africa.

African brands rose slightly to account for 17% of the Top 100 brands in Africa, non-African brands retained their firm position in Africa with 83% share of the Top 100 most admired brands in Africa. Brands from Europe leads the table with 40%, North America at 24% and Asia 19%.  West Africa 6% with only Nigerian brands and Southern Africa 6%.

The Top 100 is dominated by technology and electronic brands (29%), consumer (non-cyclical) (19%), apparel (15%), automobile (8%), food (7%) and sports & fitness (5%) categories are the top categories.

Comments

News

Ajimobi’s Legacy Still Guides Us, Oladele Urges Oyo APC Unity

Published

on

A chieftain of the All Progressives Congress in Oyo State and aspirant for the Irepo/Oorelope/Olorunsogo Federal Constituency seat in the 2027 general elections, Hon. Bosun Oladele, has called on members of the party and the wider progressive family in the state to embrace unity in order to preserve and advance the legacy of the late former Governor, Senator Abiola Ajimobi.

Oladele made the appeal on Thursday as political associates, loyalists and admirers marked the remembrance of the former governor, whose administration was widely associated with the popular slogan, “Koseleri.”

In a statement he personally issued,  the federal lawmaker hopeful described Ajimobi as a visionary leader whose passion for development transformed Oyo State and left an enduring footprint in its political history.

According to him, the annual remembrance of the late governor offers an opportunity for progressives to reflect on the ideals, discipline and commitment that defined Ajimobi’s leadership.

“It is that time of the year to remember the passion that once drove the developmental strides of the Pace Setter State, the centre of politics in Nigeria and a state renowned for many firsts,” Oladele said.

He noted that although the former governor had departed, his contributions to governance and public service remain fresh in the minds of many residents and party faithful.

“Oyo State still misses his sharp mind, problem-solving abilities, oratory prowess, focused leadership and developmental initiatives. His style of governance inspired confidence and demonstrated what purposeful leadership could achieve,” he stated.

Oladele stressed that Ajimobi’s legacy should continue to serve as a source of inspiration for members of the APC, urging them to close ranks and work towards a common goal.

“Even though he is gone, his legacy gives the progressive family in Oyo State hope that the future he envisioned for our dear state remains achievable through oneness and unity of purpose.

“I therefore call on all members of the APC and the progressive family at large to join hands, put aside differences and work together towards winning future elections as part of efforts to actualise the developmental aspirations our departed leader had for Oyo State,” he added.

The APC stalwart also prayed for the repose of Ajimobi’s soul and sought divine strength for his family, particularly his widow, Ambassador Florence Ajimobi, as she continues to shoulder public and private responsibilities.

He expressed optimism that Oyo State would once again witness progressive governance driven by visionary leadership, inclusiveness and a shared commitment to the welfare of the people.

Continue Reading

News

Senate passes state police bill, governors to appoint CPs

Published

on

The Senate on Wednesday passed a bill seeking to amend the 1999 Constitution to establish state police services across the country, a major milestone in ongoing efforts to decentralise policing and tackle Nigeria’s worsening security challenges.

The proposed legislation introduces a dual policing framework comprising a Federal Police Service and State Police Services, effectively replacing the existing structure under which policing is exclusively controlled by the Federal Government through the Nigeria Police Force.

The bill was passed after Senate Leader, Opeyemi Bamidele, presented its general principles on the floor of the Red Chamber.

It subsequently scaled second reading, underwent a rigorous clause-by-clause consideration and was passed for third reading after securing the support of more than two-thirds of the senators.

A key provision of the constitutional amendment empowers governors to appoint Commissioners of Police for their respective states, subject to confirmation by the state Houses of Assembly.

Clause 17 of the bill provides that a State Police Service shall be headed by a Commissioner of Police appointed by the governor on the recommendation of the National Police Council and confirmed by the House of Assembly of the state.

The proposed law further defines the operational relationship between governors and state police commands, allowing governors to issue lawful written directives of a general policy nature to Commissioners of Police on matters relating to the maintenance of public safety and order within their states.

To address widespread concerns over possible abuse of the proposed policing structure, lawmakers incorporated safeguards aimed at protecting political freedoms and civil liberties.

The bill expressly states that a state Commissioner of Police shall not arrest, detain, investigate or deploy force against any individual, political party or group merely for criticising the government, except in accordance with the law.

The provision is intended to prevent state police formations from being used to intimidate political opponents, activists, journalists and other dissenting voices while ensuring that all actions taken conform with due process.

The amendment also empowers the Federal Police Service to temporarily intervene in the internal security affairs of a state where there is an actual or imminent breakdown of public order or public safety which the state police are unable or unwilling to contain.

Such intervention must be authorised in writing by the President, who is required to state the grounds, territorial scope, functions and duration of the operation.

The President must also notify the governor, the Speaker of the state House of Assembly, the National Police Council and the National Assembly within 48 hours of the commencement of the intervention.

The bill further provides that no federal intervention shall continue beyond a period to be prescribed by an Act of the National Assembly unless approved by a resolution of the Senate.

The Senate’s approval came barely a day after President Bola Tinubu transmitted the bill to the National Assembly as part of his administration’s efforts to reform Nigeria’s security architecture.

According to the President, the proposed amendment is designed to provide a legal framework for a dual policing structure that would allow states to establish and operate their own police services alongside the federal police.

Tinubu said the proposal is a critical component of ongoing efforts to reorganise the country’s policing system, enhance security and better protect citizens, adding that communities, municipalities and local government areas would play more active roles in policing responsibilities under the new arrangement.

The renewed push for state police comes amid growing concerns over insecurity, banditry and mass kidnappings across parts of the country.

Supporters of the proposal argue that decentralised policing would strengthen grassroots intelligence gathering, deepen community-based security initiatives and ensure quicker responses to crimes and emergencies.

Critics, however, have cautioned against possible political interference by governors, funding challenges and the risk of exacerbating ethnic or communal tensions.

Tinubu had earlier described state police as inevitable in addressing the nation’s security challenges and urged lawmakers to fast-track constitutional amendments aimed at bringing the proposal to fruition.

Continue Reading

News

Tinubu sends state police bill to Senate

Published

on

President Bola Tinubu has transmitted a Constitution Alteration Bill to the Senate seeking the establishment of state police as part of efforts to reform Nigeria’s security architecture.

The proposed legislation, contained in a communication dated June 15, 2026, was read during plenary on Tuesday by Senate President Godswill Akpabio.

Tinubu said the bill was aimed at providing a legal framework for a dual policing structure that would allow states to establish and operate their own police services alongside the Nigeria Police Force.

According to the President, the proposed amendment forms a key component of ongoing efforts to restructure the country’s policing system to improve security and enhance the protection of lives and property.

He explained that under the arrangement, communities, municipalities and local government areas would play more active roles in policing, enabling local authorities to detect suspicious activities and promptly relay intelligence to security agencies.

Following the presentation, Akpabio referred the bill to the Senate Committee on Constitution Review and directed it to report back on Wednesday.

Speaking on the importance of community-based policing, the Senate President said local authorities were better placed to identify security threats and support proactive responses by law enforcement agencies.

“You will know when foreigners infiltrate Nigeria and alert security agencies so they can react proactively rather than reactively,” he said.

Akpabio expressed optimism that sustained collaboration between the executive and legislative arms would ensure the successful passage and implementation of the initiative.

He disclosed that the process would be undertaken in phases through constitutional amendments and subsequent Acts of Parliament.

“We will do it in two phases through alteration and an Act of Parliament. There will be a lot of safeguards; let us come and do this important task. It is extremely important that we come tomorrow,” he said.

The Senate President also informed lawmakers that plenary would not entertain other major business following the death of a member of the House of Representatives, Yahaya Tongo of Gombe State.

Similarly, the Senate Leader urged senators to attend the next sitting, stressing the significance of the proposed state police framework.

“We need a minimum of two-thirds of members to vote on constitutional alterations. The issue of state police is non-partisan and cuts across geopolitical zones and interests,” he said.

The latest development came barely two weeks after the Senate passed an executive bill on state police for second reading.

Akpabio said the fresh Constitution Alteration Bill transmitted by the President builds on the earlier proposal and seeks to provide the constitutional foundation necessary for the establishment and operation of state police services across the country.

Continue Reading

Advertisement

Entertainment

Advertisement

MegaIcon Magazine Facebook Page

Advertisement

MEGAICON TV

Advertisement

Trending