Connect with us

News

Top 50 Brands: Dangote Now the Most Valuable Brand in Nigeria

Published

on

Nigeria’s Dangote has emerged the most valuable brand among the top 50 brands in Nigeria for 2018 which were unveiled at the weekend in Lagos.

This is coming barely three months after the brand was adjudged the most admired brand of African origin by Consumers in a brand rating coordinated by South Africa based Brand Leadership in conjunction with Johannesburg Stock Exchange (JSE).

Brand Nigeria, the Agency that coordinated the survey in Nigeria, in its report lauded the efforts of the handlers of the Dangote Brand because this is the first time a Nigerian brand would be achieving the feat since 2013.

https://iso.keq.mybluehost.me/aliko-dangote-wants-arsenal-takeover-by-2020-as-africas-richest-man-again-targets-gunners/

Unveiling the list of the top 50 brands at an event attended by top executives of leading corporate organizations in the country as well as stakeholders in Marketing and Advertising Industry, Mr. Taiwo Oluboyede, the Head of Brand Nigeria explained that 46 percent of the top brands amounting to 23 are Nigerian brands.

Giving the highlights of the brands rating, he stated that Promasidor Nigeria Limited emerged the highest gainer jumping 15 points from last year, the followed by the trio of BUA, Nine Mobile and Olam all of which moved 12 points from last year position, while seven brands, Conoil, Channels TV, Union Bank, Access Bank, Chi, Toyota, and GTBank maintained their positions.

He stated further that Fidelity bank came as a first entrant this year and Stallion Group making a fresh return to the top 50 brands this having exited before.

The top 50 brands in Nigeria, Soboyede maintained are the brands that have succeeded in delivering their promises to the consumers. “They are fast growing in value and they are the drivers of our economy. The top brands this year are those that have been able to analyse needs, see opportunities by creating solutions to them and communicating same to the consumers.

“They have also become so good at it that the consumers often refer to them with the name of the need they meet that is their products or services. These brands have found how to deliver something special often times.”

Giving insights into how the evaluation of the top 50 brands was carried out, Soboyede said: “we used the Brand Strength Model (BSM index). It is model that measures a brand’s ability to deliver on its promise to the consumers from the consumer’s point of view. The model uses basic qualitative elements and there are seven variables that goes into the BSM model”.

https://iso.keq.mybluehost.me/africa-spends-35-billion-on-food-imports-each-year-afdb-boss-reveals/

According to the variables starts with a test of people’s knowledge and affinity with the brands operational in Nigeria. We had a top on the mind survey where people tell us brads that easily come to their mind or brand they can recall.

“Other variables in the model are innovation-this is a test how innovative a brand service delivery is; Quality-this checks some factors that enhance consumer’s confidence in product delivery; Category Leadership-this is a classification of brands within their industry; Online engagements-this checks how active the brand’s online platforms are and how engaging it has been from last evaluation; National Spread-this checks operational presence of a brand across the country.”

Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina said the management was not surprised at the ranking because the company has continuously deepened and delivered on its core values is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.

“And this philosophy is driven by values, which include customer service, entrepreneurship, excellence and leadership. In any of our subsidiaries, the focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace. Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.

“The expansion of our business especially the Cement which has operations in 14 African countries including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to popularity of our company and the products, Mr. Chiejina stated.

It would be recalled that back in July, the Dangote brand came atop in the ranking of 100 best brands in Africa themed “Brand Africa:100”, the sixth edition announced in Johannesburg, South Africa.

The Brand leadership in the ranking list said of Dangote brand “Nigerian industrial brand Dangote is the number one African brand recalled when consumers are prompted about the continent (Africa) of origin while the South African tele-communications brand MTN is the number one African brand spontaneously recalled irrespective of continent of origin.

The United States sports and fitness brand, Nike, is the overall brand in Africa spontaneously recalled by consumers.

The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75% of the population and the 74% of the GDP of Africa.

African brands rose slightly to account for 17% of the Top 100 brands in Africa, non-African brands retained their firm position in Africa with 83% share of the Top 100 most admired brands in Africa. Brands from Europe leads the table with 40%, North America at 24% and Asia 19%.  West Africa 6% with only Nigerian brands and Southern Africa 6%.

The Top 100 is dominated by technology and electronic brands (29%), consumer (non-cyclical) (19%), apparel (15%), automobile (8%), food (7%) and sports & fitness (5%) categories are the top categories.

Comments

News

Published

on

Swegop to Politicians: Stop Mudslinging, Fix Roads

The South West Guild of Online Publishers (SWEGOP) has urged politicians to stop mudslinging and focus on issues affecting Nigerians, while calling on the Federal Government and state governments to declare a state of emergency on roads ravaged by rainfall.

The guild said political campaigns should be centred on policies, development plans and practical solutions to the people’s problems, rather than false information, unsubstantiated allegations and personal attacks.

The position was contained in a statement signed by the guild’s Acting Chairman, Chief Tunde Busari, and Publicity Secretary, Mr Remi Oladoye.

SWEGOP warned that spreading misinformation during political campaigns could erode public confidence in the democratic process, urging politicians to tell the electorate what they intend to do and how they plan to deliver on their promises.

It called on political actors to embrace responsible communication and constructive engagement, stressing that campaigns should provide voters with clear choices on policies and programmes capable of improving their lives.

In a related development, the guild called on the Federal Government and state governments to urgently address the worsening condition of roads following damage caused by rainfall in several areas.

It expressed concern that some roads had been washed away or rendered impassable, making movement difficult for motorists and other road users.

The guild urged the relevant authorities to prioritise the rehabilitation of damaged roads, improve drainage systems and implement lasting solutions to prevent recurring damage, particularly during the rainy season.

It warned that the deteriorating road network posed risks to road users and could disrupt the movement of people and goods, with consequences for commercial activities and the wider economy.

SWEGOP stressed that emergency repairs must be backed by proper drainage, effective maintenance and coordinated action by the different levels of government to prevent the problem from recurring.

The guild maintained that responsible political campaigns and urgent action on failing infrastructure were both necessary to address public concerns and improve the lives of Nigerians.

Continue Reading

News

2027: Alli, Oseni Tour Ibarapa, Seek Support for APC Candidacies

Published

on

Governorship, Oyo South senatorial candidates meet traditional rulers, religious leaders and community groups

The All Progressives Congress (APC) governorship candidate in Oyo State, Senator Sharafadeen Alli, and the party’s Oyo South senatorial candidate, Hon. Remi Oseni, have toured Ibarapa North, Central and East Local Government Areas to seek stakeholders’ support for their 2027 candidacies and other APC candidates across the ballot.

The two-day tour, which took place on Monday and Tuesday, covered Igangan, Tapa, Ayete, Idere, Igbo-Ora and Eruwa, where the candidates met traditional rulers, religious leaders, community groups and other stakeholders to discuss the area’s development challenges and solicit their backing ahead of the 2027 general elections.

During the engagements, Alli outlined his priorities for Oyo State, promising to prioritise the reconstruction of the Ibadan-Ibarapa road, extending to Igangan, improve the education sector, revive public water supply and strengthen local government administration if elected governor.

The delegation visited the palaces of the Asigangan of Iganganland, Oba Rafiu Adeniyi; the Asawo of Ayete, Oba Emanuel Ewuola Okeniyi; the Elempe of Tapa, Oba Sunday Oyekanmi Titiloye (Abioje I); the Olu of Igbo-Ora, Oba Jimoh Olajide Titiloye (Asoroolu Ayinla V); and the Eleruwa of Eruwa, Oba Samuel Adebayo Adegbola (Ajobo Olurin I). The team was also hosted by Dr. Olusola Ayandele Eruobodo at his residence on Monday evening.

Speaking during the meetings, Alli identified effective local government administration as critical to grassroots development, noting that local councils must be empowered to deliver meaningful improvements to their communities. He pledged to work towards a functional local government system that would make development more visible at the grassroots.

On education, the APC governorship candidate expressed concern about the standard of learning in the state and proposed limiting class sizes to a maximum of 30 pupils to improve teaching and learning outcomes.

He also promised to ensure that Oyo State’s financial resources, including federal allocations, translate into tangible improvements in infrastructure and public services. As part of his plans to improve residents’ welfare, he pledged to work towards reviving the state water corporation to ensure a more reliable supply of clean water across the state.

On infrastructure, Alli reiterated his commitment to reconstructing the Ibadan-Ibarapa road, extending to Igangan. He also promised to create greater opportunities for indigenous construction firms in the award of public contracts, while engaging external contractors for projects beyond the capacity of local companies.

The APC candidate also criticised the reported N5.5 billion expenditure on a stadium, questioning whether the facility met international standards and adequately served the needs of the state’s football clubs, particularly Shooting Stars Sports Club (3SC).

He cited difficulties faced by the club in arranging matches, including playing several away fixtures within a week and receiving a hostile reception at its temporary home ground in Ogun State. He attributed these challenges to the stadium facility’s reported failure to meet the required standards.

Also addressing the gatherings, Oseni, who is seeking election to the Senate to represent Oyo South Senatorial District, highlighted his contributions to the development of communities across Ibarapa and appealed to residents and community leaders to support his senatorial ambition.

He urged stakeholders to support APC candidates across the ballot, arguing that stronger cooperation between the state and the Federal Government could improve Oyo State’s access to federal opportunities, resources and development initiatives.

At a meeting with the League of Imams in Igbo-Ora, Alli acknowledged that disunity within the Muslim community might have affected communication with political leaders. He assured the religious leaders that his administration would not marginalise any religious group and appealed for their support for his aspiration and those of other APC candidates.

The tour was attended by APC leaders and campaign officials, including the Director-General of the Sharafadeen Alli Campaign, Hon. Yemi Aderibigbe; the Director-General of the Remi Oseni Campaign Council, Chief Lowo Obisesan; and the APC Deputy National Auditor, Hon. Gbenga Ariba, alongside other party leaders from across Oyo State.

Continue Reading

News

Watchdog Alleges Pressure on Oyo LG Chairmen, Warns Against Releasing N2.57bn for election

Published

on

Group questions budgetary provision, cites pending court cases

The Watchdogs for Good Governance has warned the 33 local government chairmen in Oyo State against releasing council funds for the planned December 29 local government election, questioning the legality and financial implications of a proposed N4.28bn funding arrangement.

The group alleged that the councils were being pressured to contribute N2.57bn towards the exercise despite claims that no provision was made for the expenditure in their 2026 budgets.

Under the proposed arrangement announced by the state government, the local governments are expected to bear 60 per cent of the election cost, amounting to N2,566,800,000, while the state government will contribute the remaining 40 per cent, or N1,711,200,000.

The controversy followed an announcement by the Commissioner for Information, Prince Dotun Oyelade, that the State Executive Council had approved funding for the Oyo State Independent Electoral Commission to conduct the election scheduled for December 29.

But the Watchdogs for Good Governance, in a statement issued on Tuesday and signed by its convener, Comrade Ahmed Adeyemo, questioned why the councils should commit billions of naira to the election when, according to the group, the expenditure was not captured in their approved budgets.

Adeyemo argued that the proposed spending could further limit the resources available to local governments to address pressing needs in their communities, including bad roads, inadequate infrastructure and poor access to primary healthcare.

“Where is the budgetary provision for OYSIEC? Why resort to milking the councils dry when grassroots communities are grappling with bad roads, lack of basic infrastructure and poor access to quality primary healthcare?” he asked.

The group also raised concerns over pending court cases challenging the conduct of the election, warning that the councils could face financial consequences if the exercise were subsequently nullified.

According to Adeyemo, at least three suits had been filed by members of the Allied Peoples Movement over the election, including grievances relating to the selection of chairmanship and councillorship candidates across the 33 local government areas.

He maintained that proceeding with the election while the cases remained pending raised questions about the prudence of committing such a substantial amount of public money to the exercise.

“Spending billions on an election that is sub judice and may be voided by the courts is the height of administrative irresponsibility and financial recklessness,” Adeyemo said.

The group further alleged that council chairmen were under intense pressure from the state government to release their respective contributions, although it did not provide documentary evidence to substantiate the claim.

It consequently urged the chairmen not to authorise any transfer of council funds for the election without addressing the budgetary and legal concerns it had raised.

Adeyemo warned that any chairman found to have improperly diverted public funds for the exercise should be held accountable, insisting that local government resources should be used to meet the needs of residents.

“The funds belong to the people of Oyo State for development, not for funding an election whose legality is being contested,” he said.

The group called on the relevant authorities to clarify the financial arrangements for the election and address the concerns surrounding the pending litigation.

Efforts to obtain reactions from the affected council chairmen as of press time were unsuccessful.

Continue Reading

Trending