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Shield Partners with Chelsea Football Club.

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SHIELD, South Africa’s selling deodorant brand, has today announced a partnership with Chelsea Football Club. The two champion brands have come together to celebrate and inspire South Africans who are making moves, both on and off the field.

To kick-off the partnership, Shield is offering a once-in-a-lifetime opportunity – the chance for one lucky person to spend a day training with Chelsea F.C. coaches at the team’s training ground in Cobham to see what it takes to play like a champion. In addition, one lucky superfan will win a Chelsea F.C. dream trip to watch the first team training and meet the team at the Cobham Training Centre. (See further details below.)

The new partnership will inspire young, aspiring South Africans who understand that achieving success requires hard work, practice, and absolute dedication – both on and off the field. Winning requires that you get up and get moving. Sometimes that means getting up before sunrise, or rolling up your sleeves to finish that job, or even nailing that penalty kick to win the series. It’s those moments when you rely on Shield. With its superior protection, Shield keeps you dry and odour-free, so that every move you make is one you make with confidence.

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“We are thrilled to announce our partnership with Chelsea Football Club. Soccer is the most loved sport in South Africa and is a key passion point for our consumers,” said Gareth Marshall, Senior Brand Manager of Shield South Africa. “Confidence to perform in the moments that matter can often be the difference between winning and losing. With Shield, anyone can have the confidence to take on the day, no matter what their movements are. When you move with purpose, you get things done.”

Soccer is the most loved sport in South Africa and is a key passion point for our consumers

Chelsea F.C. is considered one of the most successful soccer clubs in the world, representing athletes at the top of their game. Players like Eden Hazard, Victor Moses and Cesc Fabregas are the embodiment of hard work, commitment, and absolute dedication. The team is the perfect partner for Shield to launch this once-in-a-lifetime opportunity to find SA’s best aspiring soccer star and give them a chance to train like a champion.

“This partnership with Shield will provide an amazing opportunity for aspiring footballers in South Africa,” said Ian Woodroffe, international development manager of the Chelsea Foundation. “We know the country holds many players with a huge passion for football and this competition gives them the chance to demonstrate their passion and ability. The Chelsea Foundation works hard to improve the lives of young people all over the world and we look forward to extending our work in South Africa.”

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The nationwide competition, launched today, is open to all South Africans. To enter, just purchase any Shield product and send your barcode for a chance to win.

Aspiring soccer players from across South Africa can win a chance to participate in nationwide trials conducted by Chelsea coaching staff to compete for the ultimate prize – a chance to train at the Chelsea Football Club for a day. There will be five heats taking place in Johannesburg, Cape Town, Bloemfontein, Port Elizabeth and Durban. The knock-out rounds will be aired across South Africa on SABC’s Soccer Zone.

For those who prefer to enjoy the game from the stands, there is an opportunity for the ultimate Chelsea fan to win a Chelsea F.C. dream trip, including the opportunity to watch Chelsea play live and meet the team at Stamford Bridge Stadium.

Join the conversation by using the hashtag #MoveWithShield on Shield’s Twitter @Shield_ZA (twitter.com/Shield_ZA), Instagram @ShieldZA (instagram.com/shieldza), and Facebook ShieldZA (facebook.com/ShieldZA) accounts for more information and to follow the excitement.

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Madrid’s Joselu spurs incredible comeback against Bayern to reach champions league final

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Real Madrid’s Spanish forward #14 Joselu celebrates scoring during the UEFA Champions League semi final second leg football match between Real Madrid CF and FC Bayern Munich at the Santiago Bernabeu stadium in Madrid on May 8, 2024. (Photo by Thomas COEX / AFP)

Real Madrid produced a spectacular comeback against Bayern Munich to reach the Champions League final with Joselu striking twice late on, earning them a 2-1 win on Wednesday to progress 4-3 on aggregate.

Alphonso Davies smashed the visiting German giants ahead in the second half but record 14-time winners Madrid produced a sensational comeback with Joselu netting in the 88th and 91st minutes.

 Bayern Munich’s Canadian midfielder #19 Alphonso Davies scores his team’s first goal in spite of Real Madrid’s Ukrainian goalkeeper #13 Andriy Lunin during the UEFA Champions League semi final second leg football match between Real Madrid CF and FC Bayern Munich at the Santiago Bernabeu stadium in Madrid on May 8, 2024. (Photo by OSCAR DEL POZO / AFP)

Spanish champions Real Madrid face another German side, Borussia Dortmund, in the Wembley final on June 1, after they stunned the team they call their “black beast”.

Squad player Joselu, on as a late substitute, wrote his name in Madrid’s history books with his last-gasp brace.

Bayern Munich’s English forward #09 Harry Kane reacts to their defeat after the UEFA Champions League semi final second leg football match between Real Madrid CF and FC Bayern Munich at the Santiago Bernabeu stadium in Madrid on May 8, 2024. (Photo by JAVIER SORIANO / AFP)

“There have been a lot of times we have looked dead and buried, but we have that mentality of never say die,” said Real midfielder Jude Bellingham.

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“Joselu deserves it all, he has been an amazing squad member this season.”

Madrid had enjoyed the better of the match but it seemed Davies’ superb strike had set up a repeat of the 2013 all-German final in London.

Bayern coach Thomas Tuchel made three changes from the first leg, benching veteran Thomas Mueller and Leon Goretzka.

Dani Carvajal started for Madrid after missing the first leg suspended and was heavily involved as the hosts dominated the opening stages.

Real Madrid players celebrate their second goal scored by Real Madrid’s Spanish forward #14 Joselu during the UEFA Champions League semi final second leg football match between Real Madrid CF and FC Bayern Munich at the Santiago Bernabeu stadium in Madrid on May 8, 2024. (Photo by JAVIER SORIANO / AFP)

Rodrygo Goes was inches away from converting Carvajal’s low cross and the Spain defender then cleverly set up Vinicius Junior with a pass nutmegging a defender, and Manuel Neuer tipped the Brazilian’s shot against the post.

The rebound fell to Rodrygo but his effort was weak and with a desperate arm Neuer was able to claw it out to complete a fine double save.

Bayern’s Serge Gnabry limped off injured with Davies replacing him before Harry Kane’s first flash of danger.

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Madrid goalkeeper Andriy Lunin was alert to push the England captain’s vicious long-range volley around the post.

Neuer palmed away a Vinicius free-kick as the teams ended a high-intensity, relentlessly frantic first half level.

The second period was just as fraught, with Davies’ cross deflecting onto the roof of Lunin’s goal.

Vinicius was unplayable down Madrid’s left and Rodrygo prodded his low cross agonisingly wide of the far post.

The 38-year-old Neuer made superb saves to deny both Brazilian forwards again before the hour mark as Madrid controlled the game and ratcheted up the pressure.

However just as in Munich, when Los Blancos were at their strongest, Bayern pounced.

Kane fed Davies and the Canada international cut inside from the left and smashed a shot beyond Lunin into the far top corner after 68 minutes.

Madrid thought they had levelled moments later through Nacho but after a VAR review the strike was ruled out as the defender had grabbed Joshua Kimmich’s face before shooting.

Tuchel took off Kane in the final stages to try and hold on to victory but it slipped through his fingers as Madrid produced more indelible European memories.

Neuer, who had been sublime to this point, fumbled what appeared a simple Vinicius strike and Joselu gratefully bundled home from close range.

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With Bayern reeling Madrid struck again, decisively. It was Joselu once more, the striker on loan from second division side Espanyol, turning home after Antonio Rudiger cut the ball back to him.

The goal was ruled offside but officials overturned the decision after review, and after nearly 15 minutes of stoppage time, Madrid earned the chance to go for their 15th Champions League trophy.

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Osimhen Crowned 2023 CAF Footballer of the Year

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Victor Osimhen has been named the 2023 African Footballer of the Year, cementing his status as one of the world’s top players.

Osimhen surpassed competition from Morocco’s Achraf Hakimi and Egyptian forward Mohamed Salah for the prestigious award.

The Super Eagles forward concluded a remarkable year in the imperial Moroccan city of Marakesh, ending Nigeria’s 24-year wait for Africa’s top individual prize, last won by legendary Kanu Nwankwo in 1999.

During the event, Osimhen expressed gratitude, acknowledging the impact of Nigerian legend Emmanuel Amuneke, who coached him at the U-17 level, and the support from fans and fellow players.

“It’s a dream come true for me. I want to thank everyone who has seen me through life’s journey, in achieving my dreams and goals. I appreciate Nigerians and Africa for their unwavering support and encouragement,” he said.

Osimhen recognised the influence of Emmanuel Adebayo, Solomon Kalu, and other African legends, expressing gratitude to his role model, Didier Drogba.

The award reflects Osimhen’s outstanding performances with Napoli, where he played a pivotal role in their Serie A title run, scoring 26 league goals and becoming the first African to win the top scorer award, breaking George Weah’s record in the Italian top-flight.”

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Lionel Messi Secures Historic 8th Ballon d’Or Triumph

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Lionel Messi, the renowned Argentine football icon, clinched the coveted 2023 Ballon d’Or, setting a new record for the 2022 World Cup champion.

In a glamorous event held in Paris, Messi, who now plays for Inter Miami, received the prestigious award on Monday night. This achievement is widely seen as a well-deserved recognition for his pivotal role in guiding the Abiscelete to World Cup victory in the previous year.

Aged 36, Messi succeeded Karim Benzema as the recipient of this award, which acknowledges his exceptional performances during the last season when he inspired Argentina to triumph at the World Cup.

His remarkable displays in Qatar, where he led his nation to a historic victory, enabled him to surpass strong competition, notably from Kylian Mbappe and Erling Haaland. Haaland secured the second spot in the final voting, with Mbappe finishing third and Kevin De Bruyne taking fourth place.

Messi, a former Barcelona superstar, left an indelible mark at the World Cup, scoring seven crucial goals. His exceptional performance led to him being named the tournament’s best player, especially after Argentina’s victory over France in the final.

While Messi’s World Cup heroics were undeniable, his final season with Paris Saint-Germain (PSG) was relatively lackluster. Subsequently, he made a move to Inter Miami in Major League Soccer.

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His former PSG teammate, Mbappe, made a strong case for the Ballon d’Or with his outstanding World Cup performance, finishing as the tournament’s top scorer with eight goals, including a memorable hat-trick in the final for France.

Norwegian striker Erling Haaland had a remarkable season, scoring an incredible 52 goals in 53 games for Manchester City. This stellar performance played a pivotal role in helping Pep Guardiola’s team secure a historic treble in the English Premier League, FA Cup, and Champions League.

Both Haaland and De Bruyne were nominated for the Ballon d’Or from their exceptional contributions to the success of Manchester City.

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