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Bernard Arnault becomes world’s second-richest man
… how did he make his billions?
Louis Vuitton (LVMH) boss Bernard Arnault, 70, overtook Bill Gates to become the second richest person in the world, the Bloomberg Billionaires Index announced Wednesday—and he did it in style.
The French businessman, who is the force behind many of the biggest names in luxury, pushed to the second spot after a stellar year for LVMH, which saw company shares rise 43%. His net worth is now estimated at $107.6 billion—an increase of $39.1 billion in a single year.
This remains way short of Amazon founder Jeff Bezos’ $124 billion fortune. Yet Europe’s richest person—whose fortune is estimated to be equivalent to 3% of France’s GDP—is one of only three members in the ultra-exclusive centibillionaire’s club.
But just who is Bernard Arnault? And how did he make his fortune? More importantly, how does he manage to spend all that cash?
A fateful taxi ride
After studying engineering at the prestigious Ecole Polytechnique in Paris and graduating in 1971, Arnault joined his family’s construction company, Ferret-Savinel, as an engineer. Yet it was a chance meeting in New York that proved to have a far more dramatic impact.
Sitting in a yellow cab, Arnault asked the driver what he knew of France. “He could not name the president but he knew Dior,” Arnault recently told the Financial Times.
From there, Arnault’s course was set: within three years—and by the age of 30—he’d reinvented Ferret-Savinel as a real estate firm called Férinel, and replaced his father as company president. And in 1984, he embarked on an even more drastic venture. After lobbying the French government, he left Férinel and took up the reins of faltering textile company, Boussac—whose portfolio included the house of Dior—and systematically turned the company into the launchpad for his luxury empire. The purchase price? One Franc.
A luxury shopping spree
In 1987, Arnault was asked to mediate in the rancorous merger of Möet Hennessy and Louis Vuitton, largely because LV held the rights to Dior perfume and Henry Racamier, the 77-year-old chairman of LV, saw him as an ally, according to a report from the New York Times.
Arnault had other plans, however, and instead sided with Moet Hennessy boss, Alain Chevalier, and bought 27% of LVMH in combination with Guinness. This grew to 37% in 1988 and by 1989 Arnault was the biggest shareholder. A year later Racamier resigned from his own family firm and Arnault become both chairman and CEO of LVMH.
It was part of a rapid expansion that saw Arnault snap up luxury firms including Céline (1988), Berluti (1993), Guerlain (1994), Marc Jacobs (1997), Thomas Pink (1999), Fendi (2001), and DKNY (2001).
LVMH itself now comprises 75 ‘houses,’ including Dom Pérignon, Bulgari, Givenchy, and TAG Heuer. Alongside the 23-story LVMH Tower on New York’s 57th Street, the company owns the Cheval Blanc ski resort in Courchevel, the Hotel Cipriani in Venice (site of George Clooney’s 2016 wedding), the Orient Express, and luxury resorts in the Caribbean, Maldives, St. Tropez, and Paris.
In 1999, Arnault also invested in a small but enterprising DVD rental firm. It’s name? Netflix.
A bet pays off
Arnault was one of the first overseas businessmen to take the gamble of investing in China at the start of Deng Xiaoping’s market-economy reforms, opening a Louis Vuitton store in Beijing in 1992.
The risk has massively paid off over the years. In the first quarter of this year, for instance, LVMH reported a revenue increase of 16% to $14.10 billion, largely fueled by Chinese buyers, who account for over a third of the luxury sector’s sales.
“With the Chinese, the business is really moving from strength to strength,” Financial Director Jean-Jacques Guiony told reporters in April.
Going after Gucci
Like all business leaders, Arnault has suffered his fair share of failures along the way. Most notably, his 1999 attempt to takeover Gucci—described as “the bloodiest fight in fashion” by the New York Post—which resulted in litigation that Arnault ultimately lost. To his chagrin, the fashion house fell into the arms of arch-rival François Pinault for $2.92 billion.
In 2014, Arnault also admitted defeat in a four-year attempt to purchase luxury scarf-maker Hermès, after then-Hermès Chief Executive Patrick Thomas launched court proceedings to prevent LVMH from mounting a takeover. Arnault eventually agreed to relinquish his 23% stake in Hermès as a result.
Elsewhere, Arnault has unsuccessfully challenged the dominance of luxury auction houses Christie’s and Sotheby’s by buying British auctioneers Phillips in 1999 and got his fingers badly burnt with online retailer Boo.com, which went into liquidation in 2000.
Rising to second place
An April 10 release detailing first-quarter trading for LVMH, stated that, “All geographic regions are experiencing good growth.
“This includes a 20% increase in sales of fashion & leather goods, a 13 % rise in sales of wines & spirits and a 12 % increase in sales of perfumes & cosmetics. Overall, LMVH showed first-quarter growth of 16% and organic growth of 11% compared to 2018. Its overall revenue was around $14.3 billion.
These better-than-expected results have led to a 27% rise in LVMH shares since January 29, when the group announced record sales for 2018.
Arnault is not resting on his laurels, either. On April 17, LVMH announced the completion of its $3.2 billion deal for Belmond, making them part-owners or managers of 45 luxury hotel, restaurant, train, and river cruise properties.
Rihanna and Stella
On May 10, they followed this up with the creation of the new Fenty fashion line, centered around Barbadian pop star Rihanna.
“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna said in a release. “Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise.”
More recently, LVMH announced a partnership with Stella McCartney’s name sake brand, which was publicly owned by rival company Kering until last year. The pair did not disclose the terms of the deal, but said it will allow McCartney to continue as creative director and majority owner of the brand.
“The chance to realize and accelerate the full potential of the brand alongside Mr. Arnault and as part of the LVMH family, while still holding the majority ownership in the business, was an opportunity that hugely excited me,” McCartney said in a release.
“It is the beginning of a beautiful story together, and we are convinced of the great long-term potential of her House,” said Arnault, before stressing that McCartney’s ethical principles were “a decisive factor”.
With the fashion world increasingly drawing criticism for its environmenal footprint, McCartney’s brand is clearly one that Arnault and LVMH can draw from.
“She was the first to put sustainability and ethical issues on the front stage, very early on, and built her House around these issues,” Arnault added about McCartney. “LVMH was the first large company in France to create a sustainability department, more than 25 years ago, and Stella will help us further increase awareness on these important topics.”
Source : Fortune
The All Progressives Congress (APC) candidate for Oyo South Senatorial District, Hon. Aderemi Oseni, has donated a 500KVA transformer and N10 million in support of the 14th Annual Conference of the Ibadan Baptist Conference.
Oseni, who represents Ibarapa East/Ido Federal Constituency in the House of Representatives, made the donations on Tuesday while addressing participants at the conference, which was held under the theme, “By His Spirit.”
Speaking at the event, Oseni, who is the Chairman of the House Committee on Federal Roads Maintenance Agency (FERMA), expressed appreciation to the leadership and members of the Baptist Conference for giving him the opportunity to address the gathering. He commended the church for its contributions to the spread of the gospel and its impact on education, humanitarian services and other areas of human development.
The lawmaker said the challenges facing society could not be overcome through human efforts alone, stressing the need for divine guidance and the power of the Holy Spirit.
“Our efforts are important, but human efforts alone are not enough. We need the direction of God and the power of the Holy Spirit to guide us in our individual lives and in the affairs of our communities,” he said.
Oseni urged the congregation to combine faith with responsible action, saying lasting transformation could only be achieved when individuals and communities sought divine direction while taking practical steps to address their challenges.
He also encouraged Christians to take greater interest in politics and governance, noting that everyone votes remained an important instrument for determining the quality of leadership in the country.
According to him, “Votes count in Nigeria. Therefore, Christians must not remain on the sidelines. We must participate in politics, contribute ideas and collectively seek solutions to the challenges confronting our society. Governance is about the people and the delivery of services that improve their lives.”
The Oyo South senatorial candidate also solicited support for President Bola Tinubu and other APC candidates, saying leaders should be judged by their commitment to serving the people. He said the participation of responsible citizens in politics was necessary to promote good governance and ensure that public offices were used for the benefit of the people.
Quoting Proverbs 29:2, Oseni said, “When the righteous are in authority, the people rejoice.” He added that such rejoicing should be reflected in improved quality of representation, education, electricity, potable water, empowerment, healthcare, security, infrastructure, economic opportunities and good governance.
He said, “When the people have quality representation and can see the impact of government in their daily lives, that is when they will truly rejoice. Our people deserve access to good education, healthcare, potable water, electricity, security, infrastructure and opportunities to improve their livelihoods.”
Oseni further urged the congregation to remain united and continue to pray for the country and its leaders, particularly those entrusted with public responsibilities. He appealed to leaders at all levels to always seek wisdom and do what was right in the interest of the people, while assuring the people of his continued commitment to quality representation and service to humanity.
In his remarks, the President of the Ibadan Baptist Conference, Rev. Oyekola Bamidele, commended Oseni for his performance in office and his commitment to humanity.
Oyekola described the lawmaker as “one of our own,” acknowledging his contributions to the development and wellbeing of the people.
The Conference President subsequently invited church leaders, elders and members of the congregation to join him in prayers for Oseni, committing his leadership and future political ambition into the hands of God.
(C) Mega Icon Magazine
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