Nollywood needs government’s support to prevent it going into extinction – Iya Rainbow raises alarm

Veteran Nigerian actress, Mrs. Idowu Phillips popularly  known as Iya Rainbow, has  declared that the only way to prevent the Nigerian film industry from going into extinction is for the government to support actors and actresses with financial aids. 

Phillips,  who  posited that the advent of social media, internet and modern technology has negatively affected the practitioners in the industry, also lamented  that it is worrisome that most producers and film makers run at loss after producing home videos, because most of the films have been on the internet even before they are out for sale.

Iya Rainbow, while thanking the organisers for recognising her, appealed to the federal government to “save film industry from going into extinction because of the adverse effects of internet and the social media.”

According to her, “I want the government to support us, to give us money that we can be making use as loans. It is the marketers that are borrowing us money and we don’t get our money back again. You will see a situation when someone spent two million for a film and he get six hundred thousand naira in return because the film has been on the internet before it is even out for sale.

“I appeal to government to support us to avoid this profession going into extinction. I don’t want it to go into extinction. We are begging the government, we are urging them to look at our side. The marketers are the ones giving us money in the past, but we don’t get what we spend on the films now, that is why we don’t get support again. Before a film is out, it is already on the internet.

Speaking on the attitude of young actors and actresses, she maintained that it is only those who are not wise that are showing up their wealth on the internet.

“It is those who are not wise that are showing their wealth on the internet. How can you be showing that you have fifteen million when you don’t have five million. Those who are still exposing their bodies, we are still talking to them at the locations because I don’t like it. I don’t want them to go astray. God said that we should cover our body, why do you have to expose yourself.

“Lack of role models and masters is another issue. In the past, we have masters who train people and many upcoming actors and actresses will be under that person, but now, someone with money will just come without enough training, that is one of those things killing the industry, Iya Rainbow added.

Directors of Gulf Platform, Mr. Olusegun Davids and Mrs. Juliana Afonrinwo while speaking, informed that the organisers decided to celebrate the octogenarian because of her contributions to the theater industry in Nigeria.

“Today, we are kicking off the 77th birthday of Iya Rainbow. We are gather here to appreciate her contributions and that is why we are honoring her as she turns 77 on October 16th.”