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Sheraton unveils New Logo marking Transformation Milestone

Mega Icon — Fri, 15 Mar 2019 04:08:18 +0000

•The new design reflects the brand’s holistic vision for the future

Sheraton Hotels & Resorts, Marriott International’s most global brand continues its transformation journey with a nod to its timeless pioneering legacy, as it unveils a new logo that pays homage to its past and depicts its vision for the future.

The new design reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities around the world, welcoming guests and locals into a public space that embodies the modern town square vibe.

“The logo’s evolution reflects the renewed energy and firm commitment we are making to our owners and guests to the resurgence of this iconic brand. More than a logo, this is a symbolic statement of Sheraton’s vision for our new guest experience,” said Mara Hannula, Vice President, Global Brand Marketing, Classic Premium Brands. “This was the final piece of the redesign puzzle and offers a modernized look and feel to match our reimagined spaces while maintaining the powerful equity and recognition of the original logo.”

The new Sheraton experience will be available to guests later this year in Phoenix. The transformed 1,000-room Sheraton Grand Phoenix hotel which the company purchased in 2018 will bring to life the first of Sheraton’s full on-strategy hotel along with other exciting innovations. The hotel will serve as a living and breathing lab, showcasing design and activations, using new technology and insights that bring a unique community vibe to the space.

“We are excited to introduce the new direction of the brand’s iconic symbol in the Middle East and Africa, where Sheraton has nurtured long-standing relationships with guests, owners and communities for over 50 years,” said Sandra Schulze-Potgieter, Vice President Premium & Select Brands, Marriott International Middle East and Africa. “In line with the transformation of the brand, we are excited to showcase our early adopter properties soon, the Sheraton Jeddah Hotel and Sheraton Grand Hotel, Dubai.”

The new logo has been redesigned to signal an eye to the future while also hearkening back to Sheraton’s history. The new logo reimagines the signature laurel as movement from the world and the energy of gathering, which point to the modernized Sheraton “S” redrawn at the center. Guests will start to see the new logo on collateral and websites starting in April.

In celebration of this moment for the brand, Sheraton associates across the world are kicking off on March 13 internal rallies to commemorate this milestone and the new Sheraton service and culture strategy, recommitting themselves to the brand and to reestablishing its place at the heart of the global community.

The post Sheraton unveils New Logo marking Transformation Milestone first appeared on MegaIcon Magazine.

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Sheraton Lagos Hotel captivates audience with momentous Live Concert featuring living legend Femi Kuti

Mega Icon — Tue, 25 Sep 2018 15:06:58 +0000

Sheraton Lagos Hotel hosted an unforgettable evening with critically acclaimed singer, songwriter, instrumentalist, and four-time Grammy Award nominee, Femi Kuti enthralling the audience with a live performance of his seventh studio album, One People One World.

On 22^ndSeptember 2018. Music lovers, Afro beat enthusiasts and members of Marriott International’s award-winning loyalty programs – Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) were regaled and wowed with a pulsating evening curated by the hotel in partnership with media and entertainment company Chocolate City Group.

Marriott International’s loyalty program members redeemed their points for a highly elevated front row viewing experience and exclusive VIP access to a once in a lifetime experience which included a meet and greet with the Afro beat Maestro, complimentary cocktails and hors d’oeuvres as well as a one-night stay in the Sheraton Club Room at the Sheraton Lagos Hotel. Members also enjoyed a delightful breakfast, engaging conversations and a photo opportunity with the living legend.

Marriott International has been focused on stepping up its experiences game, creating exclusive Moments that help connect with members through their passions, be it culinary, music or sport. From Masterclasses with renowned chefs, mixologists, DJs and photographers to behind the scenes access to concerts, to experiences around your favorite sport or an immersive experience of the local cuisine or culture, there is a lot to explore and discover what makes travel more enriching.

“As a city landmark and a hotspot for the local community as well as the international traveler to Nigeria, we are delighted to have brought this concert to the hotel to create a truly transformative evening for our guests and loyalty program members, through the reverberating rhythm of Afrobeat and an experience that ties them back to the destination,” said Barry Curran General Manager Sheraton Lagos Hotel.

“I am proud of our partners and my team who helped to deliver this; most especially the stellar performance by Femi Kuti and the budding star, his son, Made. It was a night that will not be forgotten in a very long time. One People One World is an exceptional Album, and we thank, Sheraton, Starwood and the entire Marriott Group for supporting the Event” said Aibee Abidoye, General Manager Chocolate City Group.

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Sheraton Hotel set to enthrall the city with Femi Kuti live concert

Mega Icon — Tue, 21 Aug 2018 07:13:01 +0000

Sheraton Lagos Hotel will host the living legend, Femi Kuti, live in concert, on 22nd September, 2018. Curated in partnership with media and entertainment company Chocolate City Group, the critically acclaimed singer, songwriter, instrumentalist, and four-time Grammy Award nominee, is set to enthrall music lovers, Afrobeat enthusiasts and members of Marriott International’s award-winning loyalty programs – Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG), with an exclusive live performance of his seventh studio album, One People One World.

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“We are committed to creating unforgettable moments for our loyal members, and what better way to do that than to connect with them through their passions,” said Neal Jones Chief Sales and Marketing Officer, Middle East and Africa, Marriott International.

“This is an opportunity for us to engage with our loyal members and build a strong emotional connection with them by creating a once-in-a lifetime experience while amplifying the benefits of our Loyalty Programs. Through this very special experience created by Sheraton Lagos Hotel, we want our members to carry back a memory that ties back to the destination and our brand.”

“Chocolate City is happy to collaborate with Marriot International and Sheraton Lagos to give its guests and Marriott International loyalty members an exclusive live music experience with its artist and Afrobeat legend Femi Kuti. His music and brand embody Africa’s rich culture and we have tried to replicate that in the set up, management and curation of the event. We expect guests to remember the event for the energy and excitement that Femi’s music brings” said Edward Israel-Ayide, Senior Marketing Manager Chocolate City Group.

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Members can redeem their points for an experience package on the Moments platform which includes the following

Front row seats and access to special viewing area at the Femi Kuti concert at Sheraton Lagos.

Complimentary cocktails and hors d’oeuvres during the concert
VIP backstage passes

Exclusive breakfast with Femi Kuti at the Club Lounge at Sheraton Lagos Hotel on 23rd September, 2018 with a photo opportunity with Femi Kuti.

A one-night stay in the Sheraton Club Room for two people at the iconic Sheraton Lagos

Airport transfers
A goody bag and a bounce-back F&B voucher

“As a city landmark hotel and a hotspot for the local community as well as the international traveler to Nigeria, we are excited to bring this concert to the hotel and create transformative moments for our guests and loyalty program members, through the reverberating rhythm of Afrobeat” said Barry Curran General Manager Sheraton Lagos Hotel.

In addition to Femi Kuti there will be performances from five other popular artists. Invited guests and loyalty members will be treated to an eclectic selection of expertly crafted cocktails and finger favorites.

The post Sheraton Hotel set to enthrall the city with Femi Kuti live concert first appeared on MegaIcon Magazine.

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Marriott International Announces Vision for Sheraton Transformation

Mega Icon — Wed, 06 Jun 2018 21:53:40 +0000

Marriott International on Wednesday announced its transformation vision for Sheraton Hotels and Resorts, the third largest brand in its portfolio, and the largest outside of North America in terms of room count.

The company, which introduced its new Sheraton guestroom late last year, is showcasing its vision for Sheraton’s public spaces at the NYU International Hospitality Industry Investment Conference in New York, bringing to life for owners and investors the company’s brand strategy as well as its signature focus on guest experience, hotel operations and design philosophy.

“From the moment we closed the Starwood merger in late 2016, the revitalization of Sheraton has been a top priority for our company,” said Arne Sorenson, President and CEO of Marriott International. “We knew that the way to restore this incredible brand was focus and collaboration with our hotel owners. We wanted to build on Sheraton’s rich legacy of sitting at the heart of communities across the globe, but also to create a differentiated positioning and compelling proposition for our owners. With our Sheraton transformation plan, we’ve put together all of the pieces of the equation to work cooperatively with our owners to set this iconic brand on a new, disciplined and successful path. We are ready, our vision is clear and the energy is robust for Sheraton.”

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Owners are already responding to the new vision with optimism and energy, committing an estimated half-a-billion dollars in renovations of hotels across the U.S. Globally, 25 percent of Sheraton hotels have committed to renovations with some already underway.

The Sheraton Experience

This week, Sheraton has built out a 4,200-square-foot vignette at the NYU International Hospitality Industry Investment Conference that brings its vision to life, allowing investors to understand and experience Sheraton’s transformation plans firsthand, particularly the concepts for the hotel’s public spaces. Reverting to its roots as the gathering place for locals and guests, Sheraton today amplifies that legacy by leaning into services and design that enable socialization, productivity, and personalization. Its strategy features collaborative venues, technology enabled designs, and a host who helps deliver a unique experience that is exclusive to Sheraton.

“Marriott International is well positioned to deliver a comprehensive strategy for Sheraton’s brand transformation and we already have great momentum. This is the first time in years that the brand has been above competitive benchmark in both rate and occupancy,” said Tina Edmundson, Global Brand Officer, Marriott International. “We have improved brand standards, increased group bookings, and have ramped up our business engine over the last year as a first step in a multi-phase, multi-year plan, leveraging our experience in revitalizing lodging brands.”

The company undertook a repositioning of the Marriott Hotels brand beginning in 2013, redesigning the guest room and MClub Lounge working in close cooperation with Marriott Hotel owners. The work has resonated with guests and owners alike. Renovated Marriott Hotels have seen market share gains of, on average, nine percent and “intent to recommend” scores from customers that are eight points on average higher than non-renovated hotels.

Sheraton by the Numbers

Since joining Marriott International as part of the acquisition of Starwood Hotels and Resorts in September 2016, Sheraton has exited 6,000 rooms with another 2,000 expected to depart by the end of the year. During the same period, 5,000 rooms have been signed to the portfolio. Intent to recommend for the brand has already increased 2 points year-over-year and market share has grown for the first time in years.

System wide, Sheraton generates $9.2 billion in property revenue globally. Sheraton’s portfolio currently consists of nearly 450 open hotels with 80 additional projects in the pipeline in 72 countries and territories. By 2020, the brand’s footprint is expected to expand to 90 countries.

The post Marriott International Announces Vision for Sheraton Transformation first appeared on MegaIcon Magazine.

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South Africa: Autograph Collection Hotels debut with rebranding of five African Pride hotels

Mega Icon — Thu, 17 May 2018 10:39:50 +0000

Autograph Collection Hotels, Marriott International’s distinctive collection of passionately independent hotels, today welcomed five African Pride Hotels to its growing global portfolio, marking the debut of the brand in South Africa.

These hotels include, African Pride Melrose Arch Hotel, African Pride 15 on Orange Hotel, African Pride Mount Grace Country House & Spa, African Pride Irene Country Lodge, Arabella Hotel & Spa, Arabella Country Estate, and join the brand’s diverse portfolio of more than 135 one-of-a-kind hotels that champion values of vision, design and craft.

African Pride Melrose Arch Hotel

Ideally situated in the heart of Johannesburg, the 118 room, residential hotel is a unique blend of chic design and outstanding service. Located in a bustling neighborhood, brimming with cafés, al fresco dining, high street fashion and more, the hotel sets the tone for a distinctly contemporary urban experience within a pulsating city. Dine at the March Restaurant that offers global cuisine, or linger by the fire at the Library Bar over a drink or simply lounge by the crystal waters of the outdoor pool and be inspired by the oversized buckets and mirrors and the surprise design pop ups throughout the hotel that heighten the unique character and style of this hotel.

African Pride 15 On Orange Hotel

Set in the trendy Gardens area of Cape Town, the hotel is just a short distance from the city center and offers convenient access to the city’s world-famous landmarks. With 129 contemporary rooms, the hotel reflects a quirky style and stand-out decor. Soak up the Cape Town sun at the rooftop pool; indulge in a globally inspired menu at Savour; sip a cocktail in the elevated chandelier pod while enjoying panoramic views of the majestic Table Mountain; or pamper yourself with a relaxing spa.

African Pride Mount Grace Country House & Spa

Nestled amongst the ruggedly beautiful Magaliesburg Mountains, merely an hour’s drive from Johannesburg and Pretoria, the 121 room intimate hotel offers a serene country escape. Ignite the imagination and rediscover yourself in the serene gardens of the famed hydrotherapy spa. Relax in the Jacuzzi while listening to the soothing sound of the waterfall or escape in the sound flotation pool and let time fade away. Relish wholesome fresh food that showcases seasonal fruits and vegetables perfectly complementing the relaxing spa treatments at the Spa Café, indulge in delicious country garden style food with a chic flair at the award-winning Rambling Vine restaurant that features quarterly seasonal menus and an award winning wine list or try a ‘fun’ meal at Twist where unlike other restaurants, the kitchen is brought into the restaurant with an unusual buffet style offering. The charming country setting makes this experience truly special.

African Pride Irene Country Lodge

In the quaint and historical village of Irene, in the heart of Gauteng, South Africa’s economic capital, lies African Pride Irene Country Lodge, a haven of peace and tranquility. The scenic long and winding oak- lined lane leading up to the lodge’s entrance leaves you feeling like you’ve left the city without actually having done so. With beautiful lakeside views, the lodge boasts of 75 spacious rooms a range of dining options and an award winning Spa. Irene is known for its roots in art and culture and the local markets are a testament to the creativity that abounds here. Irene Farm across the road from African Pride Irene Country Lodge, Autograph Collection provides an authentic country experience, where dairy cows are milked daily and the local shop stocks an abundance of farm fresh delicacies.

Arabella Hotel & Spa, Arabella Country Estate

Situated in the heart of the Kogelberg Biosphere, close to Hermanus’ the world-famous whale watching destination, the 145 room Arabella Hotel & Spa overlooks a spectacularly attractive natural lagoon, surrounded by a lush landscape. The hotel boasts a 18-hole golf course designed by Peter Matkovich, ranked amongst the best in the country, exquisite on-site dining options, an award winning spa, a fully equipped fitness center, multiple swimming pools and more. Just an hour away from Cape Town, the Estate places you near a wide selection of outdoor adventure activities that provide enough and ore for an adrenaline rush.

“This is an incredibly exciting time for us, and we are thrilled to have the African Pride Hotels join Autograph Collection Hotels’ dynamic hotels in some the most desirable countries of the world,” said Alex Kyriakidis President and Managing Director, Middle East and Africa, Marriott International. “South Africa is a strategic growth market for us and key to our success in the region. A land of astounding diversity, it never fails to create an imprint on the minds and hearts of travellers from across the globe. This rebranding is in lockstep with the growing demand from consumers and their desire for unique and differentiated experiences wherever they travel.”

From contemporary urban to boutique country houses, each of these hotels offers travellers an enviable range of artistic, culinary and cultural adventures with a unique character and a defining sense of place.

“African Pride Hotels bring to life the vision of the brand and celebrate the distinctive character and individuality of each hotel by curating an authentic and enriching travel experience… Exactly Like Nothing Else,” said Neal Jones Chief Sales and Marketing Officer Middle East and Africa, Marriott International. “We are delighted to see these hotels join the brand’s global portfolio of iconic hotels in destinations like Dubai, Rome, Kuala Lumpur and London amongst others.”

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