Nafham’s crowdsourced videos are five to 20 minutes in length and are revised by experts and professionals. The videos are explained through concepts usually taken in class using a variety of simple and engaging methods, making it easier for students to understand and apply them. In addition, these videos are categorised by grade, subject, term and academic schedule to make the curriculum easier for students to navigate and get the lessons they want to review immediately.

Mai Youssef, Corporate Communications & Marketing Services Director, ‎Canon Middle East and Central and North Africa, said: “Our partnership with Nafham is a wonderful opportunity to support youth explore and gain the latest knowledge in the art of photography and film making. Egypt has a rich imaging and filmmaking industry and culture, and our objectives with this campaign is to equip the next generation of creative talent with new practical training methods and understanding of the latest technologies and innovations. The campaign will ultimately create additional growth opportunities for them and continue to support the evolution of the larger industry.”

The ‘Hekayet Sora’ online course will be delivered by Egyptian photographers Hossam Atef “Antikka” and Mohamed Khairi, a member of the Cairo Photography Club. The programme, which will be structured in four modules, is aimed at helping students begin their first step towards developing their imaging skills through several video lectures, electronic tests and practical projects. With the right knowledge, training and talent, the students can be inspired to perhaps start a career in the industry.

The partnership, which commenced on 14th March 2019, will also include a competition where the first fifteen students who achieve the highest scores will get a chance to win a Selphy printer. The top three performers will also win an EOS M50 camera.

“Nafham committed to maximizing Arab youth potential through enhancing their learning experience starting from school studies to career development needs, we’re proud to partner for the second year with Canon, the leader in imaging solutons, which translates our commitment to support young talented future photographers and guide them through “Hekayet Sora” an online photography course, which will polish school students’ skills and help them take their first steps towards shaping their own future” Mostafa Farhat, CEO & Co-Founder of Nafham

The partnership with Nafham is part of Canon’s Young People Programme (YPP), which seeks to contribute towards the achievement of the UN’s Sustainable Development Goals (SDG) by giving young people a voice through harnessing the power of positive visual storytelling to drive positive change.

The programme uses the SDGs as a framework to give young people the opportunity to talk about the global issues that affect their futures and by providing the right tools and coaching, it aims to bring participants’ stories to life. Canon Europe, which includes Europe, Middle East and Africa regions, has been delivering visual storytelling workshops for young people to date in 23 countries and has run events reaching more than 3,000 students.

Through Canon’s corporate philosophy of `Kyosei,’ meaning ‘living and working together for the common good,’ the company continues to maintain its strong growth and prosperity in the region with new business initiatives while also promoting its Corporate Social Responsibility (CSR) activities. The YPP platform is testament of the meaningful change Canon is championing across the region.

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The partnership with Yabatech is an extension of Canon’s Miraisha Sustainability Programme. The initiative, launched in late 2014, aims to build the capacity and talent of people in the African countries in which Canon operates by leveraging the company’s imaging heritage, advanced technological strengths and innovations.

The programme aims to improve the knowledge of digital printing and related technical skills of 80 Nigerian students specializing in this sector. The first activity to be run under this partnership is speciality training that will last one week and will be conducted by a professional print manager from Canon. The theme of this training will be colour management and will alternate between practical and theoretical courses. It will enable students to acquire the knowledge and skills necessary to understand and manage colour parameters in digital documents and printing, which will allow them to further improve the quality of printing and offer an ever more qualitative service to their future customers.

The main goal of this partnership is to support students in their training and facilitate their professional integration in the industry by offering access to professional machines and a space for meetings and experience with experts. With the third-largest youth population in the world and a median age standing at about 18 years, Nigeria’s development is dependent  on its youth. Indeed, over 70 percent of the country’s population is under the age of 30 according United Nations (2015). It is important that students receive the necessary training to be able to succeed and support the economic development of the country.

Roman Troedthandl, Managing Director CCNA, said, “During our collaboration with the prestigious College, Yabatech, we will provide a platform to develop the printing skills and give new opportunities to students. This will be achieved by providing them with innovative tools, practices and modern – skills necessary for proactive participation in the economy. Indeed, the training workshop will offer unparalleled prospects for graduates to broaden their horizons and take advantage of employment opportunities that support this remarkable population growth. “

Dr. Adeyemi Kunle, the Dean of School of Arts, Design& Printing YABATECH added “I am very delighted that my students from the school of Arts, Design & Printing, Yaba College of Technology can benefit from training provided by Canon’s experts in the professional printing industry. It is an opportunity for the students to access enhanced training to develop their skills and interact with professionals who, in addition to a solid knowledge of the sector, have a clear idea of the industry needs in Nigeria. Canon is a trusted partner in the transformational growth of Africa. By investing in youth, creating tangible opportunities for career development and promoting the printing industry through innovative solutions, Canon creates a vibrant growth ecosystem in Nigeria and the Continent”

Through Canon’s corporate philosophy of `Kyosei,’ meaning ‘living and working together for the common good,’ the company continues to maintain its strong growth and prosperity in the region with new business initiatives while also promoting its CSR activities.

To date, through the Miraisha Sustainability Programme, Canon has trained more than 4,000 students on photography skills and upskilled over 20 printing businesses. We are also the proud recipient of a certificate of appreciation from the Kano State Professional Photographers Association in Nigeria (KASPPAN).

The post NIGERIA: Canon Central, North Africa partners with Yabatech to develop student talent for careers in the printing industry in Africa first appeared on MegaIcon Magazine.

The post NIGERIA: Canon Central, North Africa partners with Yabatech to develop student talent for careers in the printing industry in Africa appeared first on MegaIcon Magazine.