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Lagos female taxi drivers’ special ways of attracting passengers

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Smartly pulling over her Toyota Sienna space bus at a corner of the busy road with the type of precision capable of leaving even the most experienced of drivers drooling with envy that morning, Ronke Opemipo betrayed her tender and beautiful feminine attributes. Beaming with smiles as she exchanged pleasantries with familiar faces around the area, the 35-year-old lady has settled very well into her new terrain since first hitting the place about six months ago. One of a growing number of female taxi drivers now plying the Ikeja-under-bridge to Shoprite-Alausa-Express route in Lagos, ferrying dozens of passengers daily, Opemipo, through diligence and hard work, has wormed herself into the hearts of many in the capital. Every morning, from as early as 7:00am, the Ondo native hits the axis all the way from Iyana-Ipaja, a densely populated part of the metropolis, where she resides. Moving seven passengers at a time between both ends of her usual route, the single mother endures several energy-sapping hours in traffic, retiring home at about 5:00pm in preparation for another day of work.

“The job is not for lazy people,” Opemipo said as our correspondent struck a friendly chat with her. “Being a single mother, it is more difficult because I have to wake up very early each morning to prepare my daughter for school before setting out for the day’s business. It has not been easy but I am coping through the mercies of God,” she added, before flashing a warm smile.

A former staff at an insurance firm in the Surulere area of Lagos, the 35-year-old’s journey into the business of taxi driving began early this year after being shown the exit door by her employers last October – at the height of the worst economic recession to hit the country in nearly over two decades. Working more than four years with the company and contributing significantly to its growth through the types of clients she brought in, Opemipo and over 200 others were laid off by the organisation across the country immediately the economy nosedived, affecting everything all around it. After searching for a suitable job for several months without luck, a neighbour mooted an idea to her. Six months after, she is happy to have heeded the call.

“Being laid off all of a sudden by an organisation you’ve worked very hard for could be very painful,” she said. “Throughout my time with the insurance firm, I put in my best to ensure that I meet set targets but immediately the economy became rough, all of those did not matter again. We were shown the door.

“So after spending weeks and in fact months looking for a job that befits my status and also thinking of what business to go into, a neighbour encouraged me to go into private taxi business since I had a good vehicle. He told me that rather than remaining at home doing nothing at the time, I could make some good money for myself by going into the vocation. It sounded so awkward at first but after some time, I decided to give it a try after speaking with a few friends, who told me that they knew women driving taxis and that they were making some good money from it.

“I was very nervous and shy at the beginning but after seeing the ease with which other ladies in the vocation carried out their duties, I felt more confident of myself and got used to the job as time progressed. It has not been easy operating in this axis especially with all the traffic and agberos around; over time I have been able to understand everything about taxi business. I have had no reason to regret my decision so far,” she said.

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In a job dominated by men, making a way in one of Lagos’ most ‘chaotic’ bus stops and transport routes has not been easy. But like most female taxi drivers, who ply the axis, Opemipo has found new and interesting ways to win passengers to herself and ensure the bucks keep rolling in. Revealing some of the strategies she adopts to remain popular among passengers in this part of the city, she said that being distinct is the secret of her success so far in the business.

“Even though I am a woman and would naturally get some form of sympathy from commuters, I make sure I dress well all the time because appearance goes a long way too in any business.

“Also, I ensure that my vehicle, both inside and outside is very neat whenever I am on the road. As a result of this, a lot of passengers would even prefer to wait for my turn to load because they like the way I operate.

“Apart from the little stress associated with driving in traffic, it has not been a bad experience for me because there is no day that I take my car out that I don’t go back home with at least N10, 000. I work only on weekdays so that I can have enough time for myself and my daughter. I love the job because it allows me to be in control of my time,” she said.

During a visit to Ikeja earlier in the week, our correspondent observed how more young women have now embraced taxi driving for a living. Like 35-year-old Opemipo, many in this category came into the vocation after losing their paid employments in established companies in different parts of the city and beyond. Rather than pounding the streets of Lagos looking for another ‘white collar’ job with their educational qualification, this category of women, who were fortunate to own good cars, decided using them to make a way for themselves. Apart from going home with decent amounts of money at the end of each day, the opportunities offered by the job, especially meeting new and exciting people every day, has been endless for operators.

Francisca Iwu, a former staff with a cosmectic producing firm at the Yaba area of the city, told Saturday PUNCH that since coming into the business four months ago, things have improved significantly for her despite losing her father within the period. She revealed that to attract decent passengers to herself, she not only dresses well and keeps her car clean but also ensures that the inside of the vehicle smells nice. She sprays the car with sweet smelling air freshner and plays good music inside for her passengers to enjoy.

According to her, most passengers want to enjoy their rides as much as possible regardless of the distance and to make them look out for her; she has adopted this special tactics to remain popular among commuters around the Ikeja area of Lagos.

“It is not as if people won’t board your vehicle if you don’t keep it clean regularly or make the inside look and smell good. To give them value for their cash and also ensure they look forward to being your passenger again, you just have to up your game.

“Even though I came into the job by ‘accident’, I am enjoying it by the day. The agberos combined with the menace of police officers and other law enforcement officials can sometimes be very frustrating but then, once you understand the terrain quite well, it becomes easy.

“From the money I make hustling here, I ensure that my car is in good condition always. Then I also put on the air conditioner from time to time depending on the temperature of the day, so especially at afternoons, passengers would almost scramble to board my vehicle because of this fact. The friendly air and good music I offer is a big thrill for these commuters. This is the only way women like us can compete favourably with the men here,” she said.

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Apart from Opemipo and Iwu, our correspondent also observed the presence of over five other female taxi drivers plying the Ikeja-under-bridge to Shoprite-Alausa-Express route during the visit to the area in the course of the week. Besides operating with cars far neater than their male counterparts, the women also dressed well and appeared friendlier. In diction and mannerism, they were quite different from the males here, it was also observed.

“The fact that I am working as a female taxi driver here now doesn’t mean that I should appear tattered and unkempt. As far as I am concerned, this is my job now and I must do it with all my heart because after all, there is dignity in labour.

“Since I have been operating here for the past five months, a lot of encouragement has come in from passengers. Many of them like the way I appear and take care of my vehicle and they give me tips and other types of gifts just to show their appreciation. For me, this brings a special feeling and makes me want to provide better service for my passengers,” Bimpe Adegoke, another female taxi driver plying the route, told Saturday PUNCH.

But while Ikeja appears to be a popular operating hub for many young women now into taxi business in Lagos after losing their jobs due to the mass sacking that greeted the country in recent time as a result of the troubled state of the national economy, in other parts of the city more ladies are also finding new lives through the vocation these days.

For example, Olateju Adegboyega, a native of Osogbo in Osun State appears to have found a way after leaving her former telecommunications job. Months of fruitless search for a new one led her to signing up as one of a growing number of female drivers on leading transport platform, Taxify. Four months after ferrying passengers to all corners of Lagos, she told Saturday PUNCH that the experience has been a mixed bunch.

“Operating a taxi in Lagos can be very hectic especially when there is traffic. When I started, it was quite tough for me but as time went on, I became used to the situation.

“Personally I like driving but I came on the Taxify platform because I didn’t have what to do at some point after leaving my previous job. The fact that I owned a car afforded me the opportunity to easily make up my mind about this. Even though so many people tried to discourage me, because I knew where I was going, I decided to do this.

“Initially I was a bit shy but because I was the owner of the vehicle, that gave me some confidence and eventually I loosened up. But then as a person I have also adopted strategies to serve my passengers better. For instance, once they board my vehicle, I strike an interesting conversation with them to liven things up. Some could be having a bad day, so I try first of all to know their state of mind before choosing how best to begin a conversation. At the end of the trip, I’d realise that I had added value to the person’s life and a lot of times we become friends through that means. I do all I can to make every trip exciting and memorable for my passengers,” she said.

But that friendly disposition hasn’t come without a price. According to the 37-year-old mother of three, some male passengers have sometimes crossed the line by demanding for a love relationship.

“The request for relationship from some male passengers is what we deal with almost every day but like an adult, I have learnt how to handle that very well.

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“Due to the fact that each driver’s contact phone numbers is on the Taxify app, it’s easy for mischievous people to use that to begin to pester you unnecessarily. Immediately I let such people know that I am married, they back off. It’s just wisdom one requires to handle such,” she said.

However, unlike many female taxi drivers, who came into the vocation after losing their jobs, Voke Ejenavi started moving passengers to different parts of Lagos with her car via the Taxify platform after failing to find a ‘white collar’ job upon graduation from the university. Seeing the opportunities inherent in the business, the young lady continued with her taxi operations even after finally landing a job with a big company on the island part of Lagos, driving passengers around after the close of work and at weekends. Though the demand of her new job consumes much of her time these days and forced her to mellow down, the dark-complexioned lady told Saturday PUNCH that running a taxi service has been a blessing for her.

“The job I do presently with a multinational company came through a passenger I once drove in the earliest days of my taxi operations,” she said smiling. “I searched for a job everywhere upon graduating from university and after going without success for a while, I decided to give commercial driving a try since I already had a car.

“My parents were quite supportive even though it took a lot of convincing for them to finally allow me do this. When I started, the responses I got made it even more exciting for me because people would always tell me that I was the first female taxi driver to have carried them. A lot of times in the course of a particular trip, I would ask the passengers if they were okay, if the temperature of the air conditioner was good for them, if there was anything I could do to make them more comfortable. They probably had never seen this level of care before from a taxi driver especially a woman and they became excited about this. I made a lot of friends through the way I attended to passengers and that drew more of them to me.

“However, because my new job is very demanding, I have stopped for a while. But the experience is something I’ll always relish.,” she added.

Even though there have been fears in recent times over the safety of taxi drivers in Lagos especially following rising attacks on them by passengers with sinister motives, many of the females in the business like Adegboyega told Saturday PUNCH that they were not scared but ready to surmount every hurdle in their quest to earn decent livings behind the wheels in one of Nigeria’s most populated and busiest cities – Lagos.

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Photos: Four Injured in Collision on Ibadan-Abeokuta -Omi-Adio Expressway

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No fewer than four passengers sustained varying degrees of injuries in an auto crash on the Ibadan, Omi-Adio-Abeokuta Expressway, according to reports from Mega Icon Magazine.

The incident, which unfolded on Monday, involved a Volkswagen Golf car and a tricycle, commonly known as Keke Marwa, colliding at the Command area along the road, in the Ido local government area of Oyo state.

Eyewitnesses recounted to our reporter that the Volkswagen car, driven by an individual with mobility impairments or difficulties with his legs, suspected to be from an accident, was traveling from Apata to Omi-Adio when it veered off the road and collided with the tricycle heading towards Apata shortly after 6:00 p.m.

Four individuals, including the tricycle driver, were injured in the accident, while three occupants of the Volkswagen Golf, including a one-year-old baby, escaped unharmed.

Promptly responding to the scene, officers of the Federal Road Safety Corps (FRSC) swiftly took action, transporting the injured victims to an undisclosed hospital at the time of press.

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Metro

Tragic Accident Claims Lives of Siblings in Ondo 

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In a devastating incident along the Ibi-Mango area in Ore, Odigbo Local Government Area of Ondo State, two siblings met a tragic end as they were reportedly crushed to death by a truck.

 

The fatal accident occurred at 10:25 am on Saturday when the victims, riding on a motorcycle, collided with a truck loaded with sand.

 

According to an eyewitness at the scene, the siblings lost control of their motorcycle, leading to a collision with the oncoming truck along the Okitipupa route. The impact of the crash resulted in the untimely demise of the siblings.

 

Confirming the incident, Ezekiel Son-Allah, the Sector Commander of the Federal Road Safety Corps (FRSC) in Ondo State, attributed the cause of the accident to overspeeding by the victims.

 

Son-Allah urged motorists and motorcyclists to prioritise safety on the highways by avoiding overspeeding and dangerous overtaking maneuvers.

 

The bodies of the victims were swiftly transported to the General Hospital Mortuary in Ore, as disclosed by the FRSC boss.

 

Also, the vehicles involved in the tragic collision were handed over to the police of the Ore Division for further investigation.

 

 

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Israel’s Strike Kills Iranian Commander, Six Others at Syrian Consular Annex

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Emergency and security personnel gather at the site of strikes which hit a building next to the Iranian embassy in Syria’s capital Damascus, on April 1, 2024. (Photo by Maher AL MOUNES / AFP)

Israeli air strikes destroyed the Iranian embassy’s consular annex in Damascus Monday, Syrian and Iranian officials said, with a top Revolutionary Guard commander among seven members the force said were killed, amid worsening regional tensions.

Iran’s Islamic Revolutionary Guard Corps named Brigadier General Mohammad Reza Zahedi and another high-ranking officer, Brigadier General Mohammad Hadi Haji Rahimi, as among seven of its members killed.

Britain-based war monitors the Syrian Observatory for Human Rights said 11 people, including several Guards members, were killed when “Israeli missiles… destroyed the building of an annexe to the Iranian embassy”.

The toll includes “eight Iranians, two Syrians and one Lebanese — all of them fighters, none of them civilians,” Rami Abdel Rahman, who heads the Observatory with a network of sources in Syria, told AFP.

Iran’s ambassador to Syria, Hossein Akbari, giving a lower toll, told Iranian state TV that “at least five people were killed in the attack which was carried out by F-35 fighter jets” which fired six missiles at the building.

AFP reporters saw the annex building had caved in, and emergency services were rushing to search for victims under the rubble as sirens wailed in the upscale Damascus district of Mazzeh.

Security personnel shielded the site where earth-moving equipment was brought in to clear the debris and remove charred vehicles from the road outside, watched by a crowd of onlookers.

Syria’s defence ministry said “the attack destroyed the entire building, killing and injuring everyone inside, and work is underway to recover the bodies and rescue the wounded from under the rubble”.

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– Regional tensions –

 

Iranian state TV said Zahedi — a senior commander of the Islamic Revolutionary Guard Corps’ foreign operations arm, the Quds Force — was among the dead.

The Observatory said Zahedi served as the leader of the Quds Force for Palestine, Syria and Lebanon, adding that he was killed along with his deputy, his aide, and the Quds force chief of staff for the same three countries.

Two other members of the Guards and two Iranian advisers were also killed in the strike, the Observatory said.

The targeted building is next to the Iranian embassy, the front of which is decorated with a large portrait of Qassem Soleimani, the architect of Iran’s military operations in the Middle East, killed in January 2020 in an American drone strike in Iraq.

The Damascus strikes were the fifth in a week to hit Syria, whose President Bashar al-Assad is supported by Iran, Israel’s long-time arch foe in the region.

Syria’s state news agency SANA had earlier reported that “our air defence systems confronted enemy targets in the vicinity of Damascus”.

Iran’s ambassador, Akbari, vowed the attack “will lead to our decisive response”, adding “the Israeli attack on the Iranian consulate shows the reality of the Zionist entity which recognises no international laws and does all that is inhumane to achieve its goals”.

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Iranian Foreign Minister Hossein Amir-Abdollahian called for a “serious response by the international community”.

 

– ‘Heinous attack’ –

 

Only the gate of the building was left standing after the attack, with a sign mentioning “the consular section of the embassy of Iran”, an AFP journalist said.

Window panes in buildings within a 500-metre (550 yard) radius had been shattered, and many parked cars were damaged by the blast.

Syrian Foreign Minister Faisal Mekdad also denounced the attack after visiting the site, calling it a “heinous terrorist attack… killing a number of innocent people”, in a statement carried by SANA.

The Gaza war, which started with the October 7 Hamas attack on southern Israel, has devastated the coastal territory and also seen Israel and Lebanon’s Iran-backed Hezbollah exchange near daily cross-border fire.

Israel has also struck targets in Syria, mostly army positions as well as those of Iran-backed combatants.

Hamas condemned “in the strongest terms” the attack which it called a “dangerous escalation.”

Moscow, a Damascus ally along with Tehran, blamed “the Israeli Air Force” for the “unacceptable attack against the Iranian consular mission in Syria.”

The Damascus strike came three days after the Observatory reported Israeli strikes that had killed 53 people in Syria, including 38 soldiers and seven members of Hezbollah.

It was the highest Syrian army toll in Israeli strikes since the Israel-Hamas war began, said the monitor.

“Syria and Lebanon have become one extended battleground from the Israeli perspective,” Riad Kahwaji, head of the Institute for Near East and Gulf Military Analysis, told AFP after the Friday strikes.

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The bloodiest ever Gaza war erupted with the Palestinian militants’ unprecedented October 7 attack which resulted in about 1,160 deaths in Israel, mostly civilians, according to an AFP tally of Israeli official figures.

Israel’s retaliatory campaign, aimed at destroying Hamas, has killed at least 32,845 people, mostly women and children, according to the Gaza health ministry.

 

 

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