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Jumia Celebrates 5th Anniversary, Re-states Commitment to Nigerian Market.

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PRIME ecommerce retailer, Jumia Nigeria has hit the five-year mark in Nigeria and is celebrating with its customers, employees and partners in the #YouMakeUsJumia campaign.

From July 3rd – July 13th, 2017, Jumia threw a Super Birthday Sale with up to 70% discounts.  In addition to the online promotion, the #YouMakeUsJumia campaign includes live street parties around Nigeria and a spotlight docu-series of the individuals who have contributed to the Jumia story over the past five years.

“The online and offline response to the 5thAnniversary has been fun and celebratory,” said Ojuola Asuquo, Head of Engagement Marketing, Jumia Nigeria. “We’ve seen a surge of 4 times the regular traffic on the website and shoppers are really excited about the free prizes, shopping vouchers and instant flash sales and deals.”

Asuquo mentioned that at one point, the iPhone 7 (128GB) went on a flash sale for 229,990 naira and instantly sold out in two seconds.

In addition to the online promotion, the #YouMakeUsJumia campaign includes live street parties around Nigeria and a spotlight docu-series

To share the Jumia story of ecommerce in Nigeria, the managing directors of the Jumia ecosystem – Jumia Nigeria, Jumia Travel, Jumia Classifieds and Jumia Market – hosted journalists and vendors in a press conference at the Landmark Event Center in Lagos.

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Speaking at the press conference, Jumia Nigeria CEO, Juliet Anammah described how Jumia pioneered e-commerce in Nigeria and evolved into one ecosystem. She further stated that this is only the beginning of a 100years journey and restated Jumia’s commitment to the Nigerian market with a promise to bring competitive deals to customers.

“The success of these ventures has earned us the confidence of our investors and customers,” Anammah said. “As pioneers, Jumia has continued to champion the e-space since inception, bringing convenience to our teeming customers in Nigeria at affordable prices. We will continue to provide cutting-edge services that will propel us to greater fit in the long run.”

She was joined by Kushal Dutta, MD Jumia Travel, Akua Nyame-Mensah, MD Jumia Classifieds in Nigeria and Ghana and Adetayo Olabajo, MD Jumia Market.

The Jumia MDs mentioned that the achieved milestones were not without challenges. They spoke about the rising cost of doing business in Nigeria, poor infrastructure and security as some of the major challenges. “Despite all of these, we have been able to rise above and establish ourselves as leaders in our respective industries,” Anammah said.

Akua Nyame-Mensah, the managing director of Jumia Classifieds, Nigeria and Ghana, further remarked that customers in the comfort zone can browse through cars and houses for sale, compare prices and when satisfied, contact sellers using the Jumia website or mobile app. In the same manner, she remarked on how sellers are making use of the various Jumia online platforms, which is contributing to the growth in their sales as small and medium enterprises.

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Jumia Anniversary also took the celebration to the streets with a bus party that stopped at Garrison, Port Harcourt and Ramart Park, Benin City.

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Labour union protests Heritage Bank’s dismissal of 1,000 workers

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The headquarters of Heritage Bank at Victoria Island, Lagos, was besieged on Thursday by members of the labour union, protesting the recent dismissal of 1,000 support workers.

The National President of the National Union of Banks, Insurance and Financial Institutions Employees, Comrade Anthony Abakpa, led the demonstration, condemning the bank’s management for what he deemed a lack of adherence to due process in the termination of employment contracts.

Speaking during the protest, Comrade Abakpa asserted that the leadership of Heritage Bank failed to follow established protocols before executing the mass layoffs.

He emphasised the union’s commitment to pursuing justice for the affected workers, vowing to escalate their demands until the bank’s management rectifies the situation.

“We will intensify our demands for justice,” declared Comrade Abakpa, urging the bank’s management to take corrective action to address the grievances of the dismissed workers.

 

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Nigeria not using foreign reserves to defend naira, says CBN governor

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CBN governor

The Governor of the Central Bank of Nigeria (CBN), Olayemi Cardoso, clarified that Nigeria is not utilising its foreign reserves to bolster the naira, despite recent fluctuations in reserve levels.

Speaking from Washington DC, where he is attending the International Monetary Fund-World Bank Spring Meetings, Cardoso highlighted the influx of $600 million into Nigeria’s reserves account within the past two days.

While the naira has experienced a notable appreciation against the dollar in recent weeks, climbing over 40% from approximately N1,900/$ to about N1,000/$1, Nigeria’s foreign reserves have been dwindling. As of April 15, reserves dropped to approximately $32.29 billion, marking the lowest level in over six years.

Cardoso emphasised that the shifts in reserves are typical for any country, where various financial obligations, such as debt repayments, necessitate withdrawals.

He stated, “What you’ve seen with respect to the shift in our reserves is normal in any country’s reserves where, for example, debts are due and certain payments need to be made. They are made because that is also part of keeping your credibility.”

Continuing, Cardoso underscored the dynamic nature of the market, advocating for a system driven by willing buyers, willing sellers, and price discovery.

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He emphasised, “The shift in our reserves has really little or nothing to do with defending the naira, and that is certainly not our objective.”

 

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Dangote Slashes Diesel Price Amidst Economic Optimism

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Dangote Petroleum Refinery has made headlines by announcing a further reduction in the price of diesel, dropping it from ₦1200 to ₦1000 naira per litre.

The refinery’s decision comes on the heels of its recent supply at a significantly reduced price of ₦1200 per litre, which was introduced three weeks ago, signifying a remarkable 30 per cent decrease from the previous market price of approximately ₦1600 per litre.

This substantial reduction in diesel prices at Dangote Petroleum Refinery is expected to reiterate positively throughout various sectors of the economy, potentially serving as a catalyst in alleviating the persistently high inflation rate in the country.

In a statement last week, Aliko Dangote, Africa’s wealthiest individual and the owner of the refinery, expressed his optimism regarding the potential impact of the price reduction on inflation in Nigeria.

“I believe that we are on the right track. I believe Nigerians have been patient, and I also believe that a lot of goodies will now come through. There’s quite a lot of improvement because if you look at it, one of the major issues that we’ve had was the naira devaluation that has gone very aggressively up to about ₦1900,” he remarked.

As anticipation builds around the implications of this move by Dangote Petroleum Refinery, stakeholders and consumers alike remain hopeful for the positive effects it could bring to the Nigerian economy in the coming months.

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